About Riverstone
Riverstone is a rolling tobacco brand from Imperial Brands (formerly Imperial Tobacco), launched in the UK in October 2018 as an economy-positioned roll-your-own option. Originally from New Zealand, Riverstone has quickly become one of the UK's most popular economy hand-rolling tobaccos, known for its easy rolling properties and accessible price point. The brand is designed to appeal to experienced rollers seeking value without compromising on quality. What sets Riverstone apart is its bespoke manufacturing process that cuts tobacco leaves in a specific way to create exceptionally easy handling. The tobacco blend is described as soft with just the right moisture balance for a great roll, making it particularly appealing to those who value a hassle-free rolling experience. According to Imperial, Riverstone delivers a rich and rounded blend that's not too harsh, with a satisfying tobacco aroma that keeps 70% of consumers coming back after first experiencing the taste. Riverstone is available in 30g and 50g pouch formats across major UK retailers including Tesco, Sainsbury's, Waitrose, and convenience stores. The brand underwent a refresh in late 2022, introducing new packaging design featuring mountain imagery that references its New Zealand heritage whilst emphasising the pleasure of rolling. The brand is marketed with the tagline focusing on easy rolling and quality tobacco at an accessible price. Grocefully helps you compare Riverstone tobacco prices across UK supermarkets to find the best deals. Whether you prefer the 30g or 50g pouch format, our price comparison tool ensures you're getting the most competitive prices on this popular Imperial Brands rolling tobacco.
