Making Grocery Shopping
Affordable for Everyone
We started Grocefully with a simple belief: nobody should overpay for groceries just because comparing prices is too time-consuming.
Our Story
It all started when we realized we were spending hours comparing prices across different supermarket apps. Despite our efforts, we still weren't sure if we were getting the best deals.
We are a team of passionate technologists and retail experts who came together to solve this problem. We realized we could build something that would automatically find the best prices across all supermarkets and handle the complexity of split orders.
Today, Grocefully is designed to help families save money on their grocery shops without any extra effort. We're committed to making a real difference in people's lives, especially during these challenging times when every penny counts.
Our Mission
To democratize access to affordable groceries by using technology to eliminate the time and complexity of price comparison, ensuring everyone can get the best deals regardless of how much time they have to shop around.
Our Values
Save Money
We believe everyone deserves access to affordable groceries without sacrificing quality or convenience.
Save Time
Shopping for groceries shouldn't take hours of price comparison. We do the hard work for you.
Transparency
No hidden fees, no markup on groceries. We show you exactly how much you're saving.
How We Work
Grocefully acts as your purchasing agent. When you place an order through our platform, you authorise us to purchase groceries on your behalf from each supermarket. This means:
- You are the purchaser of the groceries — the contract of sale is between you and each supermarket
- Grocefully is not a retailer — we do not purchase goods for resale
- We are not affiliated with, endorsed by, or a partner of any supermarket
- Each supermarket's terms and conditions apply to your purchase from them
- Early Access Testing
- Exclusive
- Early Access Testing
- Average Savings
- Up to 30%
- Average Savings
- Supported Supermarkets
- 6
- Supported Supermarkets
FAQs
Grocefully is a smart grocery shopping app that automatically compares prices across all major UK supermarkets (Tesco, ASDA, Sainsbury's, Morrisons, etc.) and helps you buy from the cheapest stores. When you place an order, you authorise Grocefully to act as your purchasing agent — we place orders on your behalf at each supermarket, so you get the best prices without the hassle of managing multiple orders yourself.
Still confused?Contact us
Our AI scans real-time prices from all supported supermarkets every time you shop. It finds exact matches or suitable alternatives for each item on your list, then automatically selects the cheapest option while considering delivery fees and minimum order requirements.
You can set brand preferences for any item. If you prefer specific brands, Grocefully will only compare prices for those brands. You can also allow substitutions for some items while keeping others fixed.
Grocefully shows you available delivery slots from each store and helps coordinate them. We optimize to get you the most convenient delivery times while maintaining the best prices.
Yes! You can link your loyalty cards from each supermarket and continue earning points on all your purchases. We'll automatically apply any available discounts.
We charge a simple 5% service fee on your total order value. For example, if your groceries cost £100, you'll pay £5 as a service fee. This covers our costs for finding you the best prices, handling multiple orders, and providing customer support.
Our users save up to 30% per shop. Even after the 5% service fee, you're still saving up to 25% on average. For a £100 shop, you could save up to £30 and pay £5 in fees, netting you up to £25 in savings!
The service fee is automatically calculated and shown before you complete your order. It's added to your total, so you only make one payment. No hidden charges or surprises.
Yes! Grocefully is completely free to download and use. You only pay the 5% service fee when you place an order. Browse, compare prices, and create shopping lists as much as you want without any charges.
No hidden fees! You pay the grocery prices (same as shopping directly), the stores' delivery fees (if any), and our 5% service fee. That's it. We believe in complete transparency.
If you're not happy with your savings, contact our support team. We'll review your order and if we didn't save you money (after accounting for our fee), we'll refund the service fee. Your satisfaction is our priority.
Yes, you can modify orders up until the supermarket's cut-off time (usually a few hours before delivery). Any changes are automatically synced across all your orders.
If an item is out of stock, we'll automatically find the next cheapest option from another store or suggest a suitable replacement. You can set preferences for how you want us to handle substitutions.
Since you're purchasing directly from each supermarket (with Grocefully acting as your agent), refunds for grocery items are subject to each supermarket's policies. For issues with groceries, we'll coordinate with the relevant supermarket on your behalf. For our service fee, we offer a money-back guarantee if we didn't save you money.
Our customer support team is here to help resolve any issues. We'll coordinate with the relevant supermarket on your behalf to get the issue resolved as quickly as possible.
Join Us in Revolutionizing Grocery Shopping
Be part of the movement making groceries affordable for everyone