Privacy Policy

At Grocefully, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services.

1. Information We Collect

Personal Information

When you create an account or use our services, we may collect:

• Name and email address
• Delivery address and postcode
• Shopping preferences and dietary requirements
• Payment information (processed securely by Stripe)

Usage Information

We automatically collect certain information when you use our website:

• Device type, browser, and operating system
• Pages visited and time spent on pages
• Search queries and product interactions
• IP address and approximate location

2. How We Use Your Information

We use the information we collect to:

• Provide and improve our grocery comparison services
• Process orders and manage your account
• Send important service updates and notifications
• Personalise your shopping experience
• Analyse usage patterns to improve our platform
• Prevent fraud and ensure security

3. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience. You can manage your preferences in the Cookie Settings section above.

Essential Cookies

Required for the website to function properly. These cannot be disabled and include session management and security features.

Analytics Cookies

Help us understand how visitors interact with our website. We use PostHog and Google Analytics to collect anonymous usage data.

Marketing Cookies

Used to deliver relevant advertisements and measure campaign effectiveness. These may be set by third-party advertising partners.

Chat Support Cookies

Enable our Intercom live chat feature for customer support. These cookies remember your chat history and preferences.

4. Third-Party Services

We work with trusted third-party services to provide our platform:

• Stripe - Secure payment processing
• Supabase - Database and authentication
• PostHog - Product analytics (with consent)
• Google Tag Manager - Tag management (with consent)
• Intercom - Customer support chat (with consent)
• Vercel - Website hosting

5. Your Rights

Under GDPR and UK data protection laws, you have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion of your data
• Object to processing of your data
• Data portability
• Withdraw consent at any time

To exercise any of these rights, please contact us at privacy@grocefully.com.

6. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. This includes encryption, secure servers, and regular security assessments.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, or reporting requirements. When data is no longer needed, we securely delete or anonymise it.

8. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Email: privacy@grocefully.com