About James Chen
James Chen is Grocefully's Supermarket Industry Analyst. He focuses on understanding how UK supermarkets price products, analysing market trends, and helping consumers make sense of the competitive grocery landscape. James takes a data-driven approach to explaining retail pricing strategies.
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Known for data-driven insights and thorough analysis
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Articles by James Chen(8)
Thorntons: From Sheffield to Ferrero – The Complete History of Britain's Beloved Chocolatier
Discover the remarkable 115-year journey of Thorntons chocolate, from a small Sheffield sweet shop in 1911 to its acquisition by Italian confectionery giant Ferrero. Learn about the famous Special Toffee recipe, the Continental collection, and what the future holds for this iconic British brand.
How Hilltop Honey Is Winning Over Gen Z and Millennial Shoppers in 2026
Discover how Hilltop Honey's Hilltoppers range is attracting younger shoppers with spreadable honey, bold flavours, and clever marketing that's reshaping the UK honey category.
History of Brasso: Britain's 100-Year-Old Metal Polish Legacy
Discover the fascinating 120-year history of Brasso, from its Victorian origins in Hull to becoming Britain's most trusted metal polish. Learn how this iconic brand has polished brass, copper, and chrome for generations.
A History of Rotastak: Britain's Iconic Hamster Housing
From humble Nottingham beginnings to becoming a household name, discover how Rotastak revolutionised hamster housing in Britain with its innovative modular tube system—and why it still sparks passionate debate among small pet owners today.
Horwood Homewares: Inside the Bristol Business Behind Judge and Stellar Cookware
Discover the story of Horwood Homewares, the Bristol-based family business behind Judge and Stellar cookware brands. From Victorian origins to TTK Prestige acquisition, explore how this 128-year-old company became one of Britain's most trusted kitchenware suppliers.
The History of Baxters: From Scottish Grocer to Royal Warrant Holders
Discover the remarkable 150+ year journey of Baxters, from George Baxter's tiny Fochabers grocery shop in 1868 to becoming one of Britain's most beloved food brands with Royal Warrants from three monarchs.
Inside the Factory: How McColgan's Makes 500,000 Sausage Rolls Daily
Go behind the scenes at McColgan's Strabane factory to discover how this Northern Ireland bakery produces half a million sausage rolls every day using 64-layer puff pastry and traditional recipes dating back to 1940.
The Rise of Plant-Based Snacking in the UK: How Lotus Seeds and Chickpea Puffs Are Reshaping the Crisp Aisle
Explore the plant-based snacking revolution transforming UK supermarkets in 2026. From popped lotus seeds to chickpea puffs, discover how brands like Karma Bites are capitalising on the shift away from traditional crisps.
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