About 31st State
31st State is the UK's first dedicated skincare and grooming brand designed specifically for teenage boys. Created by Stephanie Capuano, a mother of two teenage sons, the brand was born from frustration at finding no natural, effective products that teen boys would actually want to use. Named after California (the 31st US state), the brand captures the natural, effortless West Coast lifestyle with sun-bleached colours and gender-neutral design that appeals to young men. The Californian vibe makes grooming feel cool rather than clinical. All products are formulated to soothe and clear red, irritated, spot-prone teenage skin using naturally derived active ingredients. The range is impressively clean - free from parabens, SLS, synthetic colours, microbeads, mineral oil, and over a dozen other concerning ingredients. Everything is vegan, gluten-free, cruelty-free, and made in the UK with fully recyclable packaging. Award-winning formulas including Global Pure Beauty Award and GQ Magazine recognition include the 2-in-1 Hair & Body Wash for daily use, Foaming Face Wash for gentle cleansing, and Overnight Clearing Pads for targeting spots while you sleep.


