Which Supermarket Is Cheapest? 2026
Live price comparison across 6 major UK supermarkets — and why the honest answer is “it depends on your basket”
UK grocery price index
Normal price is the everyday shelf price with promotions stripped out. With offers is what you actually pay at the till, including Clubcard and Nectar pricing.
| Supermarket | Normal priceexcl. offers | With offersincl. Clubcard/Nectar | Products up | Products tracked |
|---|---|---|---|---|
 Sainsburys | +2.39% | +2.27% | 3,627 / 605 down | 23,350 |
 Asda | +1.97% | +0.18% | 6,084 / 985 down | 52,136 |
 Iceland | +1.51% | +0.35% | 703 / 199 down | 5,885 |
 Morrisons | +0.31% | +0.54% | 1,796 / 923 down | 23,013 |
 Ocado | +0.17% | -0.89% | 1,529 / 311 down | 34,369 |
 Tesco | -0.09% | -1.64% | 1,710 / 790 down | 22,776 |
How this is calculated
Fixed basket. We compare the same products at both dates, so a change means prices moved — not that the product mix changed. Products added after 30 June 2026 are excluded until the basket is rebased.
Normal price vs with offers. Normal price excludes loyalty and promotional pricing, so it is comparable to official inflation measures. With offers includes Clubcard and Nectar pricing — what you are actually charged at the till.
Food and household only. Clothing, home and garden and seasonal ranges are excluded: end-of-season clearance in those categories swamps the grocery signal.
Coverage varies by store. Products tracked is shown for each supermarket so you can weigh the figures accordingly. We only include products a retailer publishes a price for.
What’s changed since June
Average shelf-price movement by category, across all supermarkets we track. This is what is actually driving your shop up or down.
Rising fastest
- Smoothies319 products tracked+4.0%+£0.14 avg
- Yoghurts2,556 products tracked+2.9%+£0.06 avg
- Nappies, Wipes & Changing1,215 products tracked+2.7%+£0.21 avg
- Bathing & Toiletries683 products tracked+2.7%+£0.15 avg
- Ice Cream2,240 products tracked+2.6%+£0.10 avg
- Desserts1,226 products tracked+2.4%+£0.07 avg
- Frozen Pizza & Garlic Bread489 products tracked+2.2%+£0.07 avg
- Milk, Milkshakes & Plant Drinks626 products tracked+2.1%+£0.05 avg
No supermarket is cheapest for everything
We checked 72 product categories across 6 UK supermarkets. All 6 came out cheapest in at least one — and Asda, the most frequent winner, tops just 42%. Asda may be cheapest overall, but Ocado beats it on Pets.
So loyalty to one shop quietly costs you money — and driving to three shops to fix that costs you an afternoon.
Grocefully gives you one cart across all 6 supermarkets
Add everything you need. We show you the price at every supermarket — including price per unit, so a 500g pack and a 750g pack compare fairly — then you check out and they deliver. One basket, one checkout, no driving around.
- Step 1Build your shopping listSearch, or scan a barcode
- Step 2See where yours is cheapestLive prices, item by item
- Step 3Check out and get it deliveredStraight from the supermarket
Compare two supermarkets head to head
Head-to-head price comparisons, each showing where both stores win.
- Is Ocado cheaper than Tesco?
- Is Ocado cheaper than Asda?
- Is Ocado cheaper than Sainsburys?
- Is Ocado cheaper than Morrisons?
- Is Ocado cheaper than Iceland?
- Is Tesco cheaper than Asda?
- Is Tesco cheaper than Sainsburys?
- Is Tesco cheaper than Morrisons?
- Is Tesco cheaper than Iceland?
- Is Asda cheaper than Sainsburys?
- Is Asda cheaper than Morrisons?
- Is Asda cheaper than Iceland?
- Is Sainsburys cheaper than Morrisons?
- Is Sainsburys cheaper than Iceland?
- Is Morrisons cheaper than Iceland?
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FAQs
Grocefully is a smart grocery shopping app that automatically compares prices across all major UK supermarkets (Tesco, ASDA, Sainsbury's, Morrisons, etc.) and helps you buy from the cheapest stores. When you place an order, you authorise Grocefully to act as your purchasing agent — we place orders on your behalf at each supermarket, so you get the best prices without the hassle of managing multiple orders yourself.
Still confused?Contact us
Our AI scans real-time prices from all supported supermarkets every time you shop. It finds exact matches or suitable alternatives for each item on your list, then automatically selects the cheapest option while considering delivery fees and minimum order requirements.
You can set brand preferences for any item. If you prefer specific brands, Grocefully will only compare prices for those brands. You can also allow substitutions for some items while keeping others fixed.
Grocefully shows you available delivery slots from each store and helps coordinate them. We optimize to get you the most convenient delivery times while maintaining the best prices.
Yes! You can link your loyalty cards from each supermarket and continue earning points on all your purchases. We'll automatically apply any available discounts.
We charge a simple 5% service fee on your total order value. For example, if your groceries cost £100, you'll pay £5 as a service fee. This covers our costs for finding you the best prices, handling multiple orders, and providing customer support.
Our users save up to 30% per shop. Even after the 5% service fee, you're still saving up to 25% on average. For a £100 shop, you could save up to £30 and pay £5 in fees, netting you up to £25 in savings!
The service fee is automatically calculated and shown before you complete your order. It's added to your total, so you only make one payment. No hidden charges or surprises.
Yes! Grocefully is completely free to download and use. You only pay the 5% service fee when you place an order. Browse, compare prices, and create shopping lists as much as you want without any charges.
No hidden fees! You pay the grocery prices (same as shopping directly), the stores' delivery fees (if any), and our 5% service fee. That's it. We believe in complete transparency.
If you're not happy with your savings, contact our support team. We'll review your order and if we didn't save you money (after accounting for our fee), we'll refund the service fee. Your satisfaction is our priority.
Yes, you can modify orders up until the supermarket's cut-off time (usually a few hours before delivery). Any changes are automatically synced across all your orders.
If an item is out of stock, we'll automatically find the next cheapest option from another store or suggest a suitable replacement. You can set preferences for how you want us to handle substitutions.
Since you're purchasing directly from each supermarket (with Grocefully acting as your agent), refunds for grocery items are subject to each supermarket's policies. For issues with groceries, we'll coordinate with the relevant supermarket on your behalf. For our service fee, we offer a money-back guarantee if we didn't save you money.
Our customer support team is here to help resolve any issues. We'll coordinate with the relevant supermarket on your behalf to get the issue resolved as quickly as possible.