Asda vs Iceland
Real-time price comparison on 1,161 matching products
Asda
£2.18 avg
Iceland
£2.30 avg
Asda is 1.3% cheaper than Iceland
Based on 1,161 matching products
Price Comparison Summary
Detailed breakdown based on 1,161 identical products
Products Compared
1,161
Identical products available at both stores
Cheaper more often
656 / 1,161
products where Asda is cheaper · 195 priced the same
Same basket at Asda
£3,225
£3,267 at Iceland
Difference on this basket
£42
1.3% across these 1,161 products
| Metric | Asda | Iceland | Difference |
|---|---|---|---|
| Same basket, 1,161 products | £3,224.84 | £3,266.71 | 1.3% |
| Typical price | £2.18 | £2.30 | median |
How We Compare
Our comparison is based on identical products (matched by barcode) available at both stores. We only compare products with valid prices and exclude promotional pricing to ensure fair comparison. Data is updated every 60 seconds.
Why “which is cheaper” is the wrong question
We priced the same 1,161 products at both stores. Asda comes out cheaper overall. But that headline hides what actually matters: Iceland is cheaper in 10 of 31 categories (32%).
Categories where each store has the lower median price
Where Iceland beats Asda
- Laundry — 6% cheaper
- Chocolate & Sweets — 5% cheaper
- Cooking Ingredients — 2% cheaper
- Fizzy Drinks — 2% cheaper
- Energy, Sports & Health Drinks — 1% cheaper
- Dental — 1% cheaper
No supermarket is cheapest for everyone. The cheapest shop depends entirely on what goes in your basket — someone buying mostly fresh produce and someone buying mostly frozen and household basics will get different answers, even in the same two stores.
Rather than picking a store and hoping, price your actual shopping list across Asda, Iceland and every other major UK supermarket at once — then buy where your basket is genuinely cheapest.
Compare your own basketWhere each store wins
Asda and Iceland each come out cheaper in different categories — which is why the right answer depends on what you buy
Fizzy Drinks
76 products compared
AsdaIcelandCrisps, Snacks & Nuts
70 products compared
AsdaIcelandRice, Pasta & Pulses
66 products compared
AsdaIcelandDairy & Eggs
63 products compared
AsdaIcelandTable Sauces, Condiments & Dressings
56 products compared
AsdaIcelandTins & Cans
55 products compared
AsdaIcelandTea, Coffee & Hot Drinks
53 products compared
AsdaIcelandChocolate & Sweets
51 products compared
AsdaIcelandBreakfast Cereals
50 products compared
AsdaIcelandBiscuits
45 products compared
AsdaIcelandPets
42 products compared
AsdaIcelandCooking Sauces
41 products compared
AsdaIcelandIce Cream
40 products compared
AsdaIcelandEnergy, Sports & Health Drinks
31 products compared
AsdaIcelandCooking Ingredients
30 products compared
AsdaIcelandHair Care
28 products compared
AsdaIcelandJam, Spreads & Desserts
27 products compared
AsdaIcelandYoghurts
27 products compared
AsdaIcelandFrozen Chips, Potatoes & Rice
19 products compared
AsdaIcelandJuices
19 products compared
AsdaIcelandBread
17 products compared
AsdaIcelandBath, Shower & Soap
17 products compared
AsdaIcelandFrozen Fish & Seafood
15 products compared
AsdaIcelandCrackers & Crispbreads
15 products compared
AsdaIcelandLaundry
14 products compared
AsdaIcelandDental
13 products compared
AsdaIcelandMilk, Milkshakes & Plant Drinks
12 products compared
AsdaIcelandCleaning
12 products compared
AsdaIcelandDeodorants & Body Sprays
12 products compared
AsdaIcelandSquash & Cordial
11 products compared
AsdaIcelandBathroom
10 products compared
AsdaIcelandCategory comparisons only include categories with at least 5 matching products for statistical accuracy. Average prices are calculated from identical products available at both stores.
Biggest price gaps
The same product, priced at both stores — where the difference is largest
| Product | Asda | Iceland | Difference |
|---|---|---|---|
| Pepsi Max 24 x 330mlPepsi | £8.00 | £12.50 | £4.5056% cheaper at Asda |
| Diet Pepsi Cola Cans 24 x 330mlPepsi | £9.00 | £12.50 | £3.5039% cheaper at Asda |
| Max Cherry No Sugar Cola Cans 24 x 330mlPepsi | £9.00 | £12.50 | £3.5039% cheaper at Asda |
| GOURMET Perle Chef's Collection in Gravy Wet Cat Food 40x85gGourmet | £15.48 | £18.50 | £3.0220% cheaper at Asda |
| Sudocrem Antiseptic Healing CreamSudocrem | £7.97 | £5.00 | £2.9759% cheaper at Iceland |
| Monster Energy Drink Ultra Fantasy Ruby Red Zero Sugar 4 x 500mlMonster | £6.38 | £4.00 | £2.3860% cheaper at Iceland |
| Sprite Zero Sugar 24 x 330mlSprite | £10.25 | £8.00 | £2.2528% cheaper at Iceland |
| Persil Washing Liquid Non Bio 53 WashesPersil | £10.00 | £8.00 | £2.0025% cheaper at Iceland |
| Lindt Lindor Assorted Chocolate Truffles 200GLindt | £5.50 | £7.50 | £2.0036% cheaper at Asda |
| Anchor Salted Spreadable 750gAnchor | £4.75 | £6.75 | £2.0042% cheaper at Asda |
| Tango Orange Original Cans 24 x 330mlTango | £9.47 | £7.50 | £1.9726% cheaper at Iceland |
| Tango Apple Sugar Free Cans 24x330mlTango | £9.47 | £7.50 | £1.9726% cheaper at Iceland |
Excludes items under 50p and over £40, and differences above 60%, which are usually clearance lines or pricing errors rather than genuine savings.
Find out which is cheaper for your basket
Asda and Iceland each win different categories. Price your real shopping list across every major UK supermarket and shop where yours is cheapest.
Comparing more than two stores?
See which supermarket is cheapest across all 6Related Comparisons
Compare other supermarkets to find the best deals
Iceland vs Morrisons
Asda vs Morrisons
Iceland vs Tesco
Asda vs Sainsburys
Asda vs Ocado
Iceland vs Ocado
Help us improve
What can we do to improve our website and services?
Your feedback helps us build a better experience
FAQs
Grocefully is a smart grocery shopping app that automatically compares prices across all major UK supermarkets (Tesco, ASDA, Sainsbury's, Morrisons, etc.) and helps you buy from the cheapest stores. When you place an order, you authorise Grocefully to act as your purchasing agent — we place orders on your behalf at each supermarket, so you get the best prices without the hassle of managing multiple orders yourself.
Still confused?Contact us
Our AI scans real-time prices from all supported supermarkets every time you shop. It finds exact matches or suitable alternatives for each item on your list, then automatically selects the cheapest option while considering delivery fees and minimum order requirements.
You can set brand preferences for any item. If you prefer specific brands, Grocefully will only compare prices for those brands. You can also allow substitutions for some items while keeping others fixed.
Grocefully shows you available delivery slots from each store and helps coordinate them. We optimize to get you the most convenient delivery times while maintaining the best prices.
Yes! You can link your loyalty cards from each supermarket and continue earning points on all your purchases. We'll automatically apply any available discounts.
We charge a simple 5% service fee on your total order value. For example, if your groceries cost £100, you'll pay £5 as a service fee. This covers our costs for finding you the best prices, handling multiple orders, and providing customer support.
Our users save up to 30% per shop. Even after the 5% service fee, you're still saving up to 25% on average. For a £100 shop, you could save up to £30 and pay £5 in fees, netting you up to £25 in savings!
The service fee is automatically calculated and shown before you complete your order. It's added to your total, so you only make one payment. No hidden charges or surprises.
Yes! Grocefully is completely free to download and use. You only pay the 5% service fee when you place an order. Browse, compare prices, and create shopping lists as much as you want without any charges.
No hidden fees! You pay the grocery prices (same as shopping directly), the stores' delivery fees (if any), and our 5% service fee. That's it. We believe in complete transparency.
If you're not happy with your savings, contact our support team. We'll review your order and if we didn't save you money (after accounting for our fee), we'll refund the service fee. Your satisfaction is our priority.
Yes, you can modify orders up until the supermarket's cut-off time (usually a few hours before delivery). Any changes are automatically synced across all your orders.
If an item is out of stock, we'll automatically find the next cheapest option from another store or suggest a suitable replacement. You can set preferences for how you want us to handle substitutions.
Since you're purchasing directly from each supermarket (with Grocefully acting as your agent), refunds for grocery items are subject to each supermarket's policies. For issues with groceries, we'll coordinate with the relevant supermarket on your behalf. For our service fee, we offer a money-back guarantee if we didn't save you money.
Our customer support team is here to help resolve any issues. We'll coordinate with the relevant supermarket on your behalf to get the issue resolved as quickly as possible.