Iceland vs Tesco
Real-time price comparison on 1,020 matching products
Iceland
£2.50 avg
Tesco
£2.25 avg
Tesco is 2.7% cheaper than Iceland
Based on 1,020 matching products
Price Comparison Summary
Detailed breakdown based on 1,020 identical products
Products Compared
1,020
Identical products available at both stores
Cheaper more often
392 / 1,020
products where Tesco is cheaper · 318 priced the same
Same basket at Tesco
£2,937
£3,015 at Iceland
Difference on this basket
£78
2.7% across these 1,020 products
| Metric | Iceland | Tesco | Difference |
|---|---|---|---|
| Same basket, 1,020 products | £3,015.30 | £2,937.31 | 2.7% |
| Typical price | £2.50 | £2.25 | median |
How We Compare
Our comparison is based on identical products (matched by barcode) available at both stores. We only compare products with valid prices and exclude promotional pricing to ensure fair comparison. Data is updated every 60 seconds.
Why “which is cheaper” is the wrong question
We priced the same 1,020 products at both stores. Tesco comes out cheaper overall. But that headline hides what actually matters: Iceland is cheaper in 6 of 27 categories (22%).
Categories where each store has the lower median price
Where Iceland beats Tesco
- Energy, Sports & Health Drinks — 5% cheaper
- Laundry — 3% cheaper
- Table Sauces, Condiments & Dressings — 2% cheaper
- Yoghurts — 1% cheaper
- Pets — 1% cheaper
- Crackers & Crispbreads — 0% cheaper
No supermarket is cheapest for everyone. The cheapest shop depends entirely on what goes in your basket — someone buying mostly fresh produce and someone buying mostly frozen and household basics will get different answers, even in the same two stores.
Rather than picking a store and hoping, price your actual shopping list across Iceland, Tesco and every other major UK supermarket at once — then buy where your basket is genuinely cheapest.
Compare your own basketWhere each store wins
Iceland and Tesco each come out cheaper in different categories — which is why the right answer depends on what you buy
Rice, Pasta & Pulses
64 products compared
IcelandTescoCrisps, Snacks & Nuts
63 products compared
IcelandTescoFizzy Drinks
61 products compared
IcelandTescoTable Sauces, Condiments & Dressings
57 products compared
IcelandTescoTea, Coffee & Hot Drinks
56 products compared
IcelandTescoDairy & Eggs
54 products compared
IcelandTescoChocolate & Sweets
46 products compared
IcelandTescoBreakfast Cereals
42 products compared
IcelandTescoTins & Cans
41 products compared
IcelandTescoPets
41 products compared
IcelandTescoIce Cream
36 products compared
IcelandTescoBiscuits
34 products compared
IcelandTescoCooking Sauces
33 products compared
IcelandTescoEnergy, Sports & Health Drinks
31 products compared
IcelandTescoYoghurts
28 products compared
IcelandTescoHair Care
27 products compared
IcelandTescoCooking Ingredients
25 products compared
IcelandTescoJam, Spreads & Desserts
21 products compared
IcelandTescoBread
16 products compared
IcelandTescoFrozen Chips, Potatoes & Rice
16 products compared
IcelandTescoLaundry
14 products compared
IcelandTescoJuices
13 products compared
IcelandTescoCrackers & Crispbreads
12 products compared
IcelandTescoBath, Shower & Soap
12 products compared
IcelandTescoDeodorants & Body Sprays
12 products compared
IcelandTescoCleaning
10 products compared
IcelandTescoSquash & Cordial
10 products compared
IcelandTescoCategory comparisons only include categories with at least 5 matching products for statistical accuracy. Average prices are calculated from identical products available at both stores.
Biggest price gaps
The same product, priced at both stores — where the difference is largest
| Product | Iceland | Tesco | Difference |
|---|---|---|---|
| PURINA ONE Chicken Dry Cat Food 3kgPurina | £14.50 | £19.25 | £4.7533% cheaper at Iceland |
| Pepsi Max No CaffeinePepsi | £12.00 | £8.00 | £4.0050% cheaper at Tesco |
| Diet Pepsi Cola Cans 24 x 330mlPepsi | £12.00 | £8.00 | £4.0050% cheaper at Tesco |
| Pepsi Max Cherry No Sugar Cola Cans 24x330mlPepsi | £12.00 | £8.00 | £4.0050% cheaper at Tesco |
| Max No Sugar Cola Cans 24 x 330mlPepsi | £12.00 | £8.00 | £4.0050% cheaper at Tesco |
| Tango Apple Sugar FreeTango | £10.50 | £8.00 | £2.5031% cheaper at Tesco |
| 7UP Zero Sugar Free Lemon & Lime Cans 24 x 330ml7UP | £10.50 | £8.00 | £2.5031% cheaper at Tesco |
| Tango Orange Original Can 24x330mlTango | £10.50 | £8.00 | £2.5031% cheaper at Tesco |
| Tango Zero'd Cherry Sugar Free Cans 24 x 330mlTango | £10.50 | £8.00 | £2.5031% cheaper at Tesco |
| Rubicon Sparkling Mango Soft Drink Can Multipack 24x330mlRubicon | £11.00 | £8.50 | £2.5029% cheaper at Tesco |
| In-Wash Scent Booster 280gFairy | £6.75 | £4.50 | £2.2550% cheaper at Tesco |
| GOURMET Perle Chef's Collection in Gravy Wet Cat Food 40x85gGourmet | £15.50 | £17.70 | £2.2014% cheaper at Iceland |
Excludes items under 50p and over £40, and differences above 60%, which are usually clearance lines or pricing errors rather than genuine savings.
Find out which is cheaper for your basket
Iceland and Tesco each win different categories. Price your real shopping list across every major UK supermarket and shop where yours is cheapest.
Comparing more than two stores?
See which supermarket is cheapest across all 6Related Comparisons
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FAQs
Grocefully is a smart grocery shopping app that automatically compares prices across all major UK supermarkets (Tesco, ASDA, Sainsbury's, Morrisons, etc.) and helps you buy from the cheapest stores. When you place an order, you authorise Grocefully to act as your purchasing agent — we place orders on your behalf at each supermarket, so you get the best prices without the hassle of managing multiple orders yourself.
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Our AI scans real-time prices from all supported supermarkets every time you shop. It finds exact matches or suitable alternatives for each item on your list, then automatically selects the cheapest option while considering delivery fees and minimum order requirements.
You can set brand preferences for any item. If you prefer specific brands, Grocefully will only compare prices for those brands. You can also allow substitutions for some items while keeping others fixed.
Grocefully shows you available delivery slots from each store and helps coordinate them. We optimize to get you the most convenient delivery times while maintaining the best prices.
Yes! You can link your loyalty cards from each supermarket and continue earning points on all your purchases. We'll automatically apply any available discounts.
We charge a simple 5% service fee on your total order value. For example, if your groceries cost £100, you'll pay £5 as a service fee. This covers our costs for finding you the best prices, handling multiple orders, and providing customer support.
Our users save up to 30% per shop. Even after the 5% service fee, you're still saving up to 25% on average. For a £100 shop, you could save up to £30 and pay £5 in fees, netting you up to £25 in savings!
The service fee is automatically calculated and shown before you complete your order. It's added to your total, so you only make one payment. No hidden charges or surprises.
Yes! Grocefully is completely free to download and use. You only pay the 5% service fee when you place an order. Browse, compare prices, and create shopping lists as much as you want without any charges.
No hidden fees! You pay the grocery prices (same as shopping directly), the stores' delivery fees (if any), and our 5% service fee. That's it. We believe in complete transparency.
If you're not happy with your savings, contact our support team. We'll review your order and if we didn't save you money (after accounting for our fee), we'll refund the service fee. Your satisfaction is our priority.
Yes, you can modify orders up until the supermarket's cut-off time (usually a few hours before delivery). Any changes are automatically synced across all your orders.
If an item is out of stock, we'll automatically find the next cheapest option from another store or suggest a suitable replacement. You can set preferences for how you want us to handle substitutions.
Since you're purchasing directly from each supermarket (with Grocefully acting as your agent), refunds for grocery items are subject to each supermarket's policies. For issues with groceries, we'll coordinate with the relevant supermarket on your behalf. For our service fee, we offer a money-back guarantee if we didn't save you money.
Our customer support team is here to help resolve any issues. We'll coordinate with the relevant supermarket on your behalf to get the issue resolved as quickly as possible.