Iceland vs Ocado
Real-time price comparison on 856 matching products
Iceland
£2.45 avg
Ocado
£2.50 avg
Iceland is 4.7% cheaper than Ocado
Based on 856 matching products
Price Comparison Summary
Detailed breakdown based on 856 identical products
Products Compared
856
Identical products available at both stores
Cheaper more often
379 / 856
products where Iceland is cheaper · 256 priced the same
Same basket at Iceland
£2,555
£2,676 at Ocado
Difference on this basket
£121
4.7% across these 856 products
| Metric | Iceland | Ocado | Difference |
|---|---|---|---|
| Same basket, 856 products | £2,554.70 | £2,675.85 | 4.7% |
| Typical price | £2.45 | £2.50 | median |
How We Compare
Our comparison is based on identical products (matched by barcode) available at both stores. We only compare products with valid prices and exclude promotional pricing to ensure fair comparison. Data is updated every 60 seconds.
Why “which is cheaper” is the wrong question
We priced the same 856 products at both stores. Iceland comes out cheaper overall. But that headline hides what actually matters: Ocado is cheaper in 8 of 26 categories (31%).
Categories where each store has the lower median price
Where Ocado beats Iceland
- Bread — 6% cheaper
- Hair Care — 5% cheaper
- Pets — 4% cheaper
- Energy, Sports & Health Drinks — 3% cheaper
- Crisps, Snacks & Nuts — 1% cheaper
- Dairy & Eggs — 1% cheaper
No supermarket is cheapest for everyone. The cheapest shop depends entirely on what goes in your basket — someone buying mostly fresh produce and someone buying mostly frozen and household basics will get different answers, even in the same two stores.
Rather than picking a store and hoping, price your actual shopping list across Iceland, Ocado and every other major UK supermarket at once — then buy where your basket is genuinely cheapest.
Compare your own basketWhere each store wins
Iceland and Ocado each come out cheaper in different categories — which is why the right answer depends on what you buy
Fizzy Drinks
57 products compared
IcelandOcadoCrisps, Snacks & Nuts
56 products compared
IcelandOcadoDairy & Eggs
53 products compared
IcelandOcadoTins & Cans
46 products compared
IcelandOcadoRice, Pasta & Pulses
43 products compared
IcelandOcadoTea, Coffee & Hot Drinks
41 products compared
IcelandOcadoChocolate & Sweets
41 products compared
IcelandOcadoBreakfast Cereals
39 products compared
IcelandOcadoTable Sauces, Condiments & Dressings
38 products compared
IcelandOcadoCooking Sauces
35 products compared
IcelandOcadoPets
34 products compared
IcelandOcadoBiscuits
29 products compared
IcelandOcadoIce Cream
24 products compared
IcelandOcadoHair Care
24 products compared
IcelandOcadoCooking Ingredients
23 products compared
IcelandOcadoYoghurts
17 products compared
IcelandOcadoBread
15 products compared
IcelandOcadoFrozen Chips, Potatoes & Rice
15 products compared
IcelandOcadoJam, Spreads & Desserts
15 products compared
IcelandOcadoEnergy, Sports & Health Drinks
14 products compared
IcelandOcadoLaundry
14 products compared
IcelandOcadoDental
13 products compared
IcelandOcadoCrackers & Crispbreads
13 products compared
IcelandOcadoBath, Shower & Soap
13 products compared
IcelandOcadoSquash & Cordial
11 products compared
IcelandOcadoCleaning
11 products compared
IcelandOcadoCategory comparisons only include categories with at least 5 matching products for statistical accuracy. Average prices are calculated from identical products available at both stores.
Biggest price gaps
The same product, priced at both stores — where the difference is largest
| Product | Iceland | Ocado | Difference |
|---|---|---|---|
| Diet Coke Soft Drink Cans 24 x 330 mLCoca Cola | £8.00 | £12.50 | £4.5056% cheaper at Iceland |
| Diet Coke No Caffeine 24 x 330mlCoca Cola | £8.00 | £12.50 | £4.5056% cheaper at Iceland |
| Vanish Oxi Action Fabric Stain Remover Powder 2.1 kgVanish | £10.00 | £14.35 | £4.3544% cheaper at Iceland |
| Tango Apple Sugar Free Cans 24x330mlTango | £7.50 | £11.60 | £4.1055% cheaper at Iceland |
| Tango Orange Original Cans 24 x 330mlTango | £7.50 | £11.55 | £4.0554% cheaper at Iceland |
| Tango Zero'd Cherry Sugar Free Cans 24 x 330mlTango | £7.50 | £11.50 | £4.0053% cheaper at Iceland |
| Persil Wonder Wash Speed Clean Non Bio Laundry Detergent 31 WashPersil | £6.00 | £9.00 | £3.0050% cheaper at Iceland |
| Bakers Chicken with Vegetables Dry Dog Food Bakers | £9.00 | £6.55 | £2.4537% cheaper at Ocado |
| Bakers Meaty Meals Beef Dry Dog FoodBakers | £9.00 | £6.75 | £2.2533% cheaper at Ocado |
| Monster Energy Drink Ultra Zero Sugar 9x500mlMonster | £10.00 | £12.15 | £2.1522% cheaper at Iceland |
| Febreze 3Volution Air Freshener Twin Plug in Refill Spring AwakeningFebreze | £6.00 | £8.00 | £2.0033% cheaper at Iceland |
| Blue Dragon Original Sweet Chilli Sauce 1 LitreBlue Dragon | £3.75 | £5.75 | £2.0053% cheaper at Iceland |
Excludes items under 50p and over £40, and differences above 60%, which are usually clearance lines or pricing errors rather than genuine savings.
Find out which is cheaper for your basket
Iceland and Ocado each win different categories. Price your real shopping list across every major UK supermarket and shop where yours is cheapest.
Comparing more than two stores?
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FAQs
Grocefully is a smart grocery shopping app that automatically compares prices across all major UK supermarkets (Tesco, ASDA, Sainsbury's, Morrisons, etc.) and helps you buy from the cheapest stores. When you place an order, you authorise Grocefully to act as your purchasing agent — we place orders on your behalf at each supermarket, so you get the best prices without the hassle of managing multiple orders yourself.
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Our AI scans real-time prices from all supported supermarkets every time you shop. It finds exact matches or suitable alternatives for each item on your list, then automatically selects the cheapest option while considering delivery fees and minimum order requirements.
You can set brand preferences for any item. If you prefer specific brands, Grocefully will only compare prices for those brands. You can also allow substitutions for some items while keeping others fixed.
Grocefully shows you available delivery slots from each store and helps coordinate them. We optimize to get you the most convenient delivery times while maintaining the best prices.
Yes! You can link your loyalty cards from each supermarket and continue earning points on all your purchases. We'll automatically apply any available discounts.
We charge a simple 5% service fee on your total order value. For example, if your groceries cost £100, you'll pay £5 as a service fee. This covers our costs for finding you the best prices, handling multiple orders, and providing customer support.
Our users save up to 30% per shop. Even after the 5% service fee, you're still saving up to 25% on average. For a £100 shop, you could save up to £30 and pay £5 in fees, netting you up to £25 in savings!
The service fee is automatically calculated and shown before you complete your order. It's added to your total, so you only make one payment. No hidden charges or surprises.
Yes! Grocefully is completely free to download and use. You only pay the 5% service fee when you place an order. Browse, compare prices, and create shopping lists as much as you want without any charges.
No hidden fees! You pay the grocery prices (same as shopping directly), the stores' delivery fees (if any), and our 5% service fee. That's it. We believe in complete transparency.
If you're not happy with your savings, contact our support team. We'll review your order and if we didn't save you money (after accounting for our fee), we'll refund the service fee. Your satisfaction is our priority.
Yes, you can modify orders up until the supermarket's cut-off time (usually a few hours before delivery). Any changes are automatically synced across all your orders.
If an item is out of stock, we'll automatically find the next cheapest option from another store or suggest a suitable replacement. You can set preferences for how you want us to handle substitutions.
Since you're purchasing directly from each supermarket (with Grocefully acting as your agent), refunds for grocery items are subject to each supermarket's policies. For issues with groceries, we'll coordinate with the relevant supermarket on your behalf. For our service fee, we offer a money-back guarantee if we didn't save you money.
Our customer support team is here to help resolve any issues. We'll coordinate with the relevant supermarket on your behalf to get the issue resolved as quickly as possible.