Iceland vs Sainsburys
Real-time price comparison on 888 matching products
Iceland
£2.50 avg
Sainsburys
£2.25 avg
Sainsburys is 3.5% cheaper than Iceland
Based on 888 matching products
Price Comparison Summary
Detailed breakdown based on 888 identical products
Products Compared
888
Identical products available at both stores
Cheaper more often
386 / 888
products where Sainsburys is cheaper · 252 priced the same
Same basket at Sainsburys
£2,538
£2,627 at Iceland
Difference on this basket
£89
3.5% across these 888 products
| Metric | Iceland | Sainsburys | Difference |
|---|---|---|---|
| Same basket, 888 products | £2,626.85 | £2,538.16 | 3.5% |
| Typical price | £2.50 | £2.25 | median |
How We Compare
Our comparison is based on identical products (matched by barcode) available at both stores. We only compare products with valid prices and exclude promotional pricing to ensure fair comparison. Data is updated every 60 seconds.
Why “which is cheaper” is the wrong question
We priced the same 888 products at both stores. Sainsburys comes out cheaper overall. But that headline hides what actually matters: Iceland is cheaper in 10 of 28 categories (36%).
Categories where each store has the lower median price
Where Iceland beats Sainsburys
- Frozen Fish & Seafood — 7% cheaper
- Energy, Sports & Health Drinks — 5% cheaper
- Biscuits — 3% cheaper
- Cleaning — 3% cheaper
- Ice Cream — 3% cheaper
- Jam, Spreads & Desserts — 2% cheaper
No supermarket is cheapest for everyone. The cheapest shop depends entirely on what goes in your basket — someone buying mostly fresh produce and someone buying mostly frozen and household basics will get different answers, even in the same two stores.
Rather than picking a store and hoping, price your actual shopping list across Iceland, Sainsburys and every other major UK supermarket at once — then buy where your basket is genuinely cheapest.
Compare your own basketWhere each store wins
Iceland and Sainsburys each come out cheaper in different categories — which is why the right answer depends on what you buy
Fizzy Drinks
63 products compared
IcelandSainsburysDairy & Eggs
53 products compared
IcelandSainsburysRice, Pasta & Pulses
52 products compared
IcelandSainsburysTable Sauces, Condiments & Dressings
51 products compared
IcelandSainsburysCrisps, Snacks & Nuts
50 products compared
IcelandSainsburysTea, Coffee & Hot Drinks
42 products compared
IcelandSainsburysBreakfast Cereals
38 products compared
IcelandSainsburysTins & Cans
37 products compared
IcelandSainsburysChocolate & Sweets
36 products compared
IcelandSainsburysPets
35 products compared
IcelandSainsburysIce Cream
32 products compared
IcelandSainsburysCooking Sauces
27 products compared
IcelandSainsburysEnergy, Sports & Health Drinks
27 products compared
IcelandSainsburysBiscuits
25 products compared
IcelandSainsburysYoghurts
24 products compared
IcelandSainsburysHair Care
22 products compared
IcelandSainsburysJam, Spreads & Desserts
20 products compared
IcelandSainsburysCooking Ingredients
19 products compared
IcelandSainsburysBath, Shower & Soap
15 products compared
IcelandSainsburysFrozen Chips, Potatoes & Rice
15 products compared
IcelandSainsburysBread
14 products compared
IcelandSainsburysCrackers & Crispbreads
13 products compared
IcelandSainsburysFrozen Fish & Seafood
11 products compared
IcelandSainsburysMilk, Milkshakes & Plant Drinks
11 products compared
IcelandSainsburysSquash & Cordial
11 products compared
IcelandSainsburysDeodorants & Body Sprays
11 products compared
IcelandSainsburysCleaning
11 products compared
IcelandSainsburysCooked Meats, Deli & Dips
10 products compared
IcelandSainsburysCategory comparisons only include categories with at least 5 matching products for statistical accuracy. Average prices are calculated from identical products available at both stores.
Biggest price gaps
The same product, priced at both stores — where the difference is largest
| Product | Iceland | Sainsburys | Difference |
|---|---|---|---|
| Pepsi Max No CaffeinePepsi | £12.00 | £8.00 | £4.0050% cheaper at Sainsburys |
| Vanish Oxi Action Fabric Stain Remover Powder ColoursVanish | £10.00 | £14.00 | £4.0040% cheaper at Iceland |
| Pepsi Max Cherry No Sugar Cola Cans 24x330mlPepsi | £12.00 | £8.00 | £4.0050% cheaper at Sainsburys |
| Max No Sugar Cola Cans 24 x 330mlPepsi | £12.00 | £8.00 | £4.0050% cheaper at Sainsburys |
| R.White's Lemonade Cans 24 x 330mlR Whites | £10.50 | £8.00 | £2.5031% cheaper at Sainsburys |
| Persil Wonder Wash Speed Clean Non Bio Laundry Detergent 31 WashPersil | £5.00 | £7.50 | £2.5050% cheaper at Iceland |
| Tango Orange Original Can 24x330mlTango | £10.50 | £8.00 | £2.5031% cheaper at Sainsburys |
| Tango Apple Sugar FreeTango | £10.50 | £8.00 | £2.5031% cheaper at Sainsburys |
| Costa smooth decaf blend instant coffee 190gCosta Coffee | £6.25 | £8.35 | £2.1034% cheaper at Iceland |
| Costa Smooth medium blend instant coffee 190gCosta Coffee | £6.25 | £8.35 | £2.1034% cheaper at Iceland |
| Aptamil 1 First Baby Milk Formula Powder from Birth 800gAptamil | £12.50 | £14.50 | £2.0016% cheaper at Iceland |
| Young's Gastro Wholetail Scampi 220gYoungs | £5.00 | £7.00 | £2.0040% cheaper at Iceland |
Excludes items under 50p and over £40, and differences above 60%, which are usually clearance lines or pricing errors rather than genuine savings.
Find out which is cheaper for your basket
Iceland and Sainsburys each win different categories. Price your real shopping list across every major UK supermarket and shop where yours is cheapest.
Comparing more than two stores?
See which supermarket is cheapest across all 6Related Comparisons
Compare other supermarkets to find the best deals
Sainsburys vs Tesco
Ocado vs Sainsburys
Asda vs Iceland
Iceland vs Ocado
Asda vs Sainsburys
Iceland vs Morrisons
Help us improve
What can we do to improve our website and services?
Your feedback helps us build a better experience
FAQs
Grocefully is a smart grocery shopping app that automatically compares prices across all major UK supermarkets (Tesco, ASDA, Sainsbury's, Morrisons, etc.) and helps you buy from the cheapest stores. When you place an order, you authorise Grocefully to act as your purchasing agent — we place orders on your behalf at each supermarket, so you get the best prices without the hassle of managing multiple orders yourself.
Still confused?Contact us
Our AI scans real-time prices from all supported supermarkets every time you shop. It finds exact matches or suitable alternatives for each item on your list, then automatically selects the cheapest option while considering delivery fees and minimum order requirements.
You can set brand preferences for any item. If you prefer specific brands, Grocefully will only compare prices for those brands. You can also allow substitutions for some items while keeping others fixed.
Grocefully shows you available delivery slots from each store and helps coordinate them. We optimize to get you the most convenient delivery times while maintaining the best prices.
Yes! You can link your loyalty cards from each supermarket and continue earning points on all your purchases. We'll automatically apply any available discounts.
We charge a simple 5% service fee on your total order value. For example, if your groceries cost £100, you'll pay £5 as a service fee. This covers our costs for finding you the best prices, handling multiple orders, and providing customer support.
Our users save up to 30% per shop. Even after the 5% service fee, you're still saving up to 25% on average. For a £100 shop, you could save up to £30 and pay £5 in fees, netting you up to £25 in savings!
The service fee is automatically calculated and shown before you complete your order. It's added to your total, so you only make one payment. No hidden charges or surprises.
Yes! Grocefully is completely free to download and use. You only pay the 5% service fee when you place an order. Browse, compare prices, and create shopping lists as much as you want without any charges.
No hidden fees! You pay the grocery prices (same as shopping directly), the stores' delivery fees (if any), and our 5% service fee. That's it. We believe in complete transparency.
If you're not happy with your savings, contact our support team. We'll review your order and if we didn't save you money (after accounting for our fee), we'll refund the service fee. Your satisfaction is our priority.
Yes, you can modify orders up until the supermarket's cut-off time (usually a few hours before delivery). Any changes are automatically synced across all your orders.
If an item is out of stock, we'll automatically find the next cheapest option from another store or suggest a suitable replacement. You can set preferences for how you want us to handle substitutions.
Since you're purchasing directly from each supermarket (with Grocefully acting as your agent), refunds for grocery items are subject to each supermarket's policies. For issues with groceries, we'll coordinate with the relevant supermarket on your behalf. For our service fee, we offer a money-back guarantee if we didn't save you money.
Our customer support team is here to help resolve any issues. We'll coordinate with the relevant supermarket on your behalf to get the issue resolved as quickly as possible.