Morrisons vs Sainsburys
Real-time price comparison on 5,244 matching products
Morrisons
£2.85 avg
Sainsburys
£2.85 avg
Sainsburys is 1.0% cheaper than Morrisons
Based on 5,244 matching products
Price Comparison Summary
Detailed breakdown based on 5,244 identical products
Products Compared
5,244
Identical products available at both stores
Cheaper more often
1,584 / 5,244
products where Sainsburys is cheaper · 2,205 priced the same
Same basket at Sainsburys
£20,460
£20,664 at Morrisons
Difference on this basket
£204
1.0% across these 5,244 products
| Metric | Difference | ||
|---|---|---|---|
| Same basket, 5,244 products | £20,664.13 | £20,460.38 | 1.0% |
| Typical price | £2.85 | £2.85 | median |
How We Compare
Our comparison is based on identical products (matched by barcode) available at both stores. We only compare products with valid prices and exclude promotional pricing to ensure fair comparison. Data is updated every 60 seconds.
Why “which is cheaper” is the wrong question
We priced the same 5,244 products at both stores. Sainsburys comes out cheaper overall. But that headline hides what actually matters: Morrisons is cheaper in 26 of 61 categories (43%).
Categories where each store has the lower median price
Where Morrisons beats Sainsburys
- Soups — 10% cheaper
- Pasta, Sauces & Stock — 9% cheaper
- Frozen Fish & Seafood — 9% cheaper
- Fizzy Drinks — 7% cheaper
- Dental — 7% cheaper
- Squash & Cordial — 6% cheaper
No supermarket is cheapest for everyone. The cheapest shop depends entirely on what goes in your basket — someone buying mostly fresh produce and someone buying mostly frozen and household basics will get different answers, even in the same two stores.
Rather than picking a store and hoping, price your actual shopping list across Morrisons, Sainsburys and every other major UK supermarket at once — then buy where your basket is genuinely cheapest.
Compare your own basketWhere each store wins
Morrisons and Sainsburys each come out cheaper in different categories — which is why the right answer depends on what you buy
Hair Care
384 products compared
Pets
298 products compared
Crisps, Snacks & Nuts
286 products compared
Chocolate & Sweets
215 products compared
Baby Food, Snacks & Drinks
214 products compared
Skin Care
205 products compared
Rice, Pasta & Pulses
196 products compared
Tins & Cans
170 products compared
Dairy & Eggs
168 products compared
Bath, Shower & Soap
149 products compared
Energy, Sports & Health Drinks
141 products compared
Cooking Sauces
137 products compared
Breakfast Cereals
136 products compared
Health & Medicines
135 products compared
Fizzy Drinks
133 products compared
Tea, Coffee & Hot Drinks
131 products compared
Cooking Ingredients
119 products compared
Deodorants & Body Sprays
113 products compared
Dental
112 products compared
Table Sauces, Condiments & Dressings
110 products compared
Jam, Spreads & Desserts
109 products compared
Yoghurts
93 products compared
Ice Cream
89 products compared
Sugar & Home Baking
83 products compared
Biscuits
74 products compared
Laundry
74 products compared
Juices
68 products compared
Crackers & Crispbreads
66 products compared
Tonic Water & Mixers
51 products compared
Water
49 products compared
Sun Care & Self Tan
48 products compared
Cleaning
47 products compared
Baby Milk, Bottles & Breastfeeding
47 products compared
Vegetarian Foods
47 products compared
Squash & Cordial
45 products compared
Air Fresheners
44 products compared
Milk, Milkshakes & Plant Drinks
44 products compared
Ready Meals & Easy To Cook
42 products compared
Bread
40 products compared
Cooked Meats, Deli & Dips
40 products compared
Men's Toiletries
38 products compared
Bathroom
38 products compared
Bathing & Toiletries
34 products compared
Smoothies
31 products compared
Meal Kits
29 products compared
Oils & Vinegars
27 products compared
Healthcare & Travel
24 products compared
Frozen Vegan
23 products compared
Frozen Chips, Potatoes & Rice
22 products compared
Dishwasher and Washing Up
20 products compared
Frozen Ready Meals
17 products compared
Frozen Fish & Seafood
16 products compared
Makeup & Nails
15 products compared
Frozen Meat & Chicken
15 products compared
Desserts
14 products compared
Pasta, Sauces & Stock
13 products compared
Frozen Fruit, Vegetables & Herbs
12 products compared
Soups
11 products compared
Ladies Hair Removal
11 products compared
Frozen Pizza & Garlic Bread
11 products compared
Frozen Desserts & Pastry
10 products compared
Category comparisons only include categories with at least 5 matching products for statistical accuracy. Average prices are calculated from identical products available at both stores.
Biggest price gaps
The same product, priced at both stores — where the difference is largest
| Product | Difference | ||
|---|---|---|---|
| L'Oreal Paris Revitalift Filler Anti-Wrinkle SerumLoreal Paris | £25.00 | £16.00 | £9.0056% cheaper at Sainsburys |
| Optimum Nutrition Micronised Creatine Powder - UnFlavoured 317gOptimum Nutrition | £22.00 | £16.00 | £6.0038% cheaper at Sainsburys |
| Spiced Gold Alcohol Free Spirit 0.0% vol 70clCaptain Morgan | £16.00 | £10.00 | £6.0060% cheaper at Sainsburys |
| Optimum Nutrition Gold Standard Pre Workout Fruit PunchOptimum Nutrition | £27.00 | £22.00 | £5.0023% cheaper at Sainsburys |
| Biofreeze Muscle & Joint Cooling Pain Relief Gel 118mlBiofreeze | £8.80 | £13.75 | £4.9556% cheaper at Morrisons |
| Wild & Cath Kidston Amber & Oud Refillable Deodorant 0% Aluminium 40gWild | £15.00 | £10.05 | £4.9549% cheaper at Sainsburys |
| Diet Coke 30 x 330mlCoca Cola | £10.00 | £14.75 | £4.7548% cheaper at Morrisons |
| NIVEA Body Lotion Q10 + Vitamin C 625mlNivea | £12.00 | £7.50 | £4.5060% cheaper at Sainsburys |
| Daily Hydrating Moisturiser 88mlCetaphil | £12.00 | £16.50 | £4.5038% cheaper at Morrisons |
| NIVEA Sun 2in1 Primer Daily UV Serum SPF50+ 30mlNivea | £10.00 | £14.50 | £4.5045% cheaper at Morrisons |
| Cetaphil Body CreamCetaphil | £12.75 | £17.00 | £4.2533% cheaper at Morrisons |
| Hawaiian Tropic Hydrating After Sun Lotion 180mlHawaiian Tropic | £9.50 | £13.60 | £4.1043% cheaper at Morrisons |
Excludes items under 50p and over £40, and differences above 60%, which are usually clearance lines or pricing errors rather than genuine savings.
Find out which is cheaper for your basket
Morrisons and Sainsburys each win different categories. Price your real shopping list across every major UK supermarket and shop where yours is cheapest.
Comparing more than two stores?
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FAQs
Grocefully is a smart grocery shopping app that automatically compares prices across all major UK supermarkets (Tesco, ASDA, Sainsbury's, Morrisons, etc.) and helps you buy from the cheapest stores. When you place an order, you authorise Grocefully to act as your purchasing agent — we place orders on your behalf at each supermarket, so you get the best prices without the hassle of managing multiple orders yourself.
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Our AI scans real-time prices from all supported supermarkets every time you shop. It finds exact matches or suitable alternatives for each item on your list, then automatically selects the cheapest option while considering delivery fees and minimum order requirements.
You can set brand preferences for any item. If you prefer specific brands, Grocefully will only compare prices for those brands. You can also allow substitutions for some items while keeping others fixed.
Grocefully shows you available delivery slots from each store and helps coordinate them. We optimize to get you the most convenient delivery times while maintaining the best prices.
Yes! You can link your loyalty cards from each supermarket and continue earning points on all your purchases. We'll automatically apply any available discounts.
We charge a simple 5% service fee on your total order value. For example, if your groceries cost £100, you'll pay £5 as a service fee. This covers our costs for finding you the best prices, handling multiple orders, and providing customer support.
Our users save up to 30% per shop. Even after the 5% service fee, you're still saving up to 25% on average. For a £100 shop, you could save up to £30 and pay £5 in fees, netting you up to £25 in savings!
The service fee is automatically calculated and shown before you complete your order. It's added to your total, so you only make one payment. No hidden charges or surprises.
Yes! Grocefully is completely free to download and use. You only pay the 5% service fee when you place an order. Browse, compare prices, and create shopping lists as much as you want without any charges.
No hidden fees! You pay the grocery prices (same as shopping directly), the stores' delivery fees (if any), and our 5% service fee. That's it. We believe in complete transparency.
If you're not happy with your savings, contact our support team. We'll review your order and if we didn't save you money (after accounting for our fee), we'll refund the service fee. Your satisfaction is our priority.
Yes, you can modify orders up until the supermarket's cut-off time (usually a few hours before delivery). Any changes are automatically synced across all your orders.
If an item is out of stock, we'll automatically find the next cheapest option from another store or suggest a suitable replacement. You can set preferences for how you want us to handle substitutions.
Since you're purchasing directly from each supermarket (with Grocefully acting as your agent), refunds for grocery items are subject to each supermarket's policies. For issues with groceries, we'll coordinate with the relevant supermarket on your behalf. For our service fee, we offer a money-back guarantee if we didn't save you money.
Our customer support team is here to help resolve any issues. We'll coordinate with the relevant supermarket on your behalf to get the issue resolved as quickly as possible.