About Aden And Anais
Aden + Anais is a globally renowned baby essentials brand founded in 2006 by Australian entrepreneur Raegan Moya-Jones. After relocating to New York City, Moya-Jones struggled to find the breathable cotton muslin swaddles that Australian parents had used for generations. Unable to find suitable alternatives in America, she introduced the first muslin swaddle blanket to the US market, naming her company after her daughter Anais. The brand quickly gained recognition for its premium 100% cotton muslin products, known for exceptional breathability, durability, and softness that improves with every wash. This traditional Australian fabric helps regulate babies' temperature, preventing overheating whilst providing cosy comfort. By 2013, the company's remarkable growth saw it ranked No. 14 on Crain's New York Business' Fast 50 list with 651% revenue growth over three years. Today, Aden + Anais products are sold in 65 countries worldwide, with an award-winning collection spanning muslin swaddles, burpy bibs, dream blankets, sleeping bags, and nursery bedding. The brand has collaborated with Disney on popular collections featuring beloved characters like Dumbo and Winnie the Pooh, alongside signature prints like Safari Babes and Tanzania. UK supermarkets offer a selection of Aden + Anais essentials including muslin swaddle blankets, easy swaddle wraps in various TOG ratings, snap bibs, washcloth sets, and comforters. These make excellent baby shower gifts and newborn essentials. Compare prices to find the best deals on this trusted premium baby brand.






















