About Alive
Alive! is a premium vitamin and supplement brand from Nature's Way, one of America's leading natural health companies. Known for their innovative Soft Jell format, Alive! vitamins offer a pleasant, easy-to-take alternative to traditional hard tablets or capsules. The brand has gained popularity in the UK for making daily vitamin supplementation enjoyable rather than a chore. The distinctive Alive! Soft Jell formulation sets the brand apart. These gel-filled vitamins have a softer texture than typical gummy vitamins and are easier to chew than tablets. They dissolve quickly and are gentler on the stomach, making them particularly popular with those who struggle swallowing pills or find traditional multivitamins hard to digest. The Alive! range offers targeted nutrition for different life stages and needs. The Women's Energy Soft Jell Multivitamin is formulated to support active women's daily nutritional requirements with added B vitamins for energy metabolism. Men's 50+ provides age-appropriate nutrition including higher levels of nutrients important for men's health as they mature. The Kids Multivitamin makes supplementation fun for children aged 3+. Beyond multivitamins, Alive! offers specific supplements including Vitamin D3 Soft Jells - essential for bone health and immune function, particularly important in the UK where sunlight exposure is limited in winter months. The Immune Support formula combines vitamins C, D, zinc and other nutrients to help maintain healthy immune function. Grocefully helps you find the best prices on Alive! vitamins across UK supermarkets including Ocado, making quality supplementation more affordable for the whole family.




