About Aphmau
Aphmau is the official merchandise brand from one of YouTube's biggest gaming stars, featuring the beloved MeeMeows cat characters that have captured the hearts of millions of young fans worldwide. With over 10.8 million YouTube subscribers, Aphmau ranks as the #1 female-led gaming channel on the platform, and her MeeMeows collectibles have become essential items for devoted viewers seeking to bring their favourite characters into the real world. MeeMeows (formerly known as Meow~Meows) launched in 2019 as a line of cat-themed merchandise, evolving from digital content into a comprehensive toy collection. In October 2021, Bonkers Toys became the manufacturing partner, bringing MeeMeows to major retailers including Walmart in the US and supermarkets across the UK. The range has expanded through multiple "litters" (series), each introducing new themed cats that keep collectors engaged. The collection spans multiple product formats to suit different ages and budgets. Squishy figures offer a tactile collecting experience with popular characters like Pancake Cat, Ice Cream Cat, and Macaron Cat in approximately 2.5-inch mystery blind boxes. Larger 6-inch plushies feature super soft bodies, fun textures, and signature sparkling eyes, while 11-inch Classic plushies provide huggable companions with the same beloved designs. Themed collections keep the range fresh: Litter 1 introduced favourites like Cheeseburger Cat and Donut Cat; Litter 6 features Aphmau and friends as cats; Carnival Treats (Litter 7) brings Snow Cone Cat and Sundae Cat; and Elemental (Litter 8) offers Water, Fire, Light, and Dark cats. For UK families with Aphmau fans, supermarkets like Asda now stock these official collectibles, making it easier than ever to find gifts that genuinely excite young viewers.
