About Avenir
L'Avenir (meaning 'The Future' in French) is a distinguished South African wine estate located in the prestigious golden triangle between Franschhoek, Paarl, and Stellenbosch. Combining French flair with authentic South African character, this boutique winery has earned international recognition for its elegant creations, particularly specialising in Pinotage and Chenin Blanc grape varieties that reflect the estate's unique terroir. The estate's rich winemaking history stretches back to the late 1600s when it was identified as one of the very first sites suitable for grape growing by the Cape's earliest European settlers. The property was renamed L'Avenir in 1992 by Mauritian businessman Mark Wiehe. Subsequent ownership by Michel Laroche (of the renowned Chablis producer Maison Laroche) in 2005, and joining French wine group Advini in 2012, has brought additional expertise and resources to the estate's winemaking capabilities. L'Avenir has consistently earned prestigious accolades for its wines. The 1997 Chenin Blanc famously placed first in the Chenin Blanc Challenge, instantly elevating the estate to icon status. Their Pinotage has been repeatedly cited among the top ten at the ABSA Top Ten Pinotage Competition, showcasing mastery of South Africa's signature red grape variety. This track record of excellence makes L'Avenir wines sought after by collectors and everyday wine lovers alike. UK wine enthusiasts can find L'Avenir wines through specialist wine retailers and online wine merchants. The Provenance range offers accessible expressions of the estate's style, while single vineyard wines showcase the best of what this historic terroir can produce. Compare L'Avenir prices on Grocefully to find the best deals on these award-winning South African wines.
