About Baby Ruth
Baby Ruth is one of America's most iconic candy bars, created in 1920 by the Curtiss Candy Company founded by Otto Young Schnering. This classic confection combines roasted peanuts, chewy caramel, soft nougat, and rich milk chocolate in a signature bar that has delighted generations of sweet-toothed fans for over a century. The candy bar rose to become the best-selling confection in the five-cent category by the late 1920s, helped by innovative marketing including a famous 1923 promotional campaign where planes dropped thousands of Baby Ruth bars with miniature parachutes over Pittsburgh and cities across forty states. Today, Baby Ruth remains one of America's top-selling candy bars with annual sales exceeding $200 million. Now owned by Ferrara Candy Company, a subsidiary of Italian confectionery giant Ferrero (who acquired Nestlé's US candy business for $2.8 billion in 2018), Baby Ruth has been reformulated with an improved recipe. The 2019 relaunch replaced oil-roasted peanuts with dry-roasted peanuts grown in the United States and removed the TBHQ preservative, delivering a cleaner ingredient list while maintaining that beloved flavour profile. Compare Baby Ruth prices at Grocefully to find the best deals at UK supermarkets. Whether you're nostalgic for this American classic or discovering it for the first time, Baby Ruth offers an authentic taste of traditional American candy.
