About Becks
Beck's is the world's best-selling German beer, brewed in Bremen since 1873 and now sold in nearly 90 countries worldwide. The brewery was founded when Heinrich Beck partnered with Lüder Rutenberg and Thomas May to establish the Kaiser-Brauerei Beck & May o.H.G. in the Neustadt district of Bremen, quickly earning international recognition with a gold medal at the 1874 International Agricultural Exhibition. Beck's pioneered German beer exports, beginning shipments to the United States just two years after opening - a bold move that established it as one of the first German beers to break into the American market. By 1886, Beck's had expanded to East Asia via shipping routes, demonstrating the brand's early commitment to global distribution. This export heritage continues today with Beck's being synonymous with German brewing excellence worldwide. The brand's iconic identity includes its distinctive green bottle, chosen when brown bottles were standard for beer protection from sunlight. The bold decision to use green glass with a red and silver label helped Beck's stand out on shelves globally. The key logo derives from Bremen's coat of arms, featuring Saint Peter's key from the Bremen Cathedral, modified since 1884 to Beck's own distinctive version. Beck's is now part of Anheuser-Busch InBev, acquired in 2001 for 1.8 billion euros when it was Germany's fourth-largest brewer. The Bremen brewery serves as AB InBev's German logistics headquarters. The UK range includes the classic Beck's pilsner and Beck's Blue, a popular alcohol-free alternative that allows consumers to enjoy the Beck's taste without alcohol.
