About Belly Button Designs
Belly Button Designs is an award-winning British greeting card and stationery company based in Manchester, celebrating over 25 years of creating luxury, stylish cards and gifts. Founded with a passion for beautiful design, the company has become one of the UK's most beloved names in premium greeting cards. The brand's distinctive aesthetic is inspired by a love of colour, nature, and trend-led design. Their hand-drawn illustrations set them apart in the market, with their signature Elle range—featuring elegant hand-drawn designs with subtle foil highlights—at the heart of the company for almost 30 years. This attention to artistic detail has made Belly Button Designs a favourite among discerning card buyers. Sustainability is central to the brand's values. Through their innovative NAKED CARDS initiative, Belly Button Designs has reduced plastic use by over 90%, going almost entirely plastic-free. All paper and boards are FSC® certified, using 100% recyclable post-consumer waste. Their card clasps are 100% plastic-free and recyclable, and all products are sustainably made, produced, and designed in the UK. From their studio at The Oakfield Centre in Manchester's Sharston Industrial Estate, Belly Button Designs creates collections that are sold throughout the UK in card shops, gift shops, garden centres, and department stores. Their reputation for quality has led to international expansion, with ranges exported to the USA, Australia, and Europe. The product range includes birthday cards, occasion cards, Mother's Day cards, and matching gift bags featuring their distinctive bubble balloon designs. Available at UK supermarkets including Ocado, Belly Button Designs brings luxury card design to everyday celebrations.

