About Blue Dragon
Blue Dragon stands as the UK's leading brand for Asian cooking ingredients and meal solutions, bringing authentic Far Eastern flavours to British kitchens since the 1970s. Owned by AB World Foods, part of Associated British Foods plc, Blue Dragon offers an extensive range of sauces, noodles, curry pastes, coconut milk, rice products, and stir fry kits that make recreating restaurant-quality Asian dishes at home easy and accessible. For consumers seeking authentic Asian ingredients at supermarket prices, Blue Dragon delivers quality products trusted by generations of British families. The Blue Dragon story began in the 1970s when entrepreneur G Costa identified a gap in the British market. At that time, there was nothing in the shops to help consumers recreate the authentic taste of Asian food at home. Asian restaurants were growing in popularity, but the ingredients to cook these dishes domestically were largely unavailable. Costa's team packed their bags and headed to the Far East, bringing back the most authentic, exciting flavours they could find. From this adventurous spirit, the Blue Dragon brand was born. The brand name Blue Dragon draws inspiration from Chinese culture, where the dragon is a powerful symbol of good fortune, strength, and prosperity. This cultural connection reinforces the brand's commitment to authentic Asian heritage whilst appealing to British consumers seeking genuine Far Eastern flavours. The distinctive blue dragon logo has become synonymous with quality Asian ingredients in UK supermarkets. In 2008, Blue Dragon became part of AB World Foods when two successful branded food businesses merged to create a world flavours powerhouse. AB World Foods is an international branded business with approximately 700 employees and circa £160 million turnover, operating across eight geographical locations including the UK (Berkshire and Lancashire), Poland, Canada, Australia, and Thailand. The company's portfolio includes Blue Dragon alongside Patak's (Indian cuisine), Levi Roots (Caribbean), Al'Fez (North African), TABASCO, and Capsicana (Mexican). AB World Foods itself is part of Associated British Foods plc, a major international manufacturer of branded grocery products and a FTSE 100 company with sales exceeding £15.6 billion and 137,000 employees in 50 countries. This substantial backing gives Blue Dragon access to global sourcing networks, quality assurance systems, and distribution capabilities that ensure consistent product quality and availability across UK retailers. The Blue Dragon product range encompasses everything needed to create authentic Asian dishes at home. The sauce range includes stir fry sauces in popular varieties like Sweet Chilli, Black Bean, Teriyaki, Oyster, Hoisin, and Szechuan. Cooking sauces provide complete flavour bases for dishes like Thai Green Curry, Thai Red Curry, Chinese Curry, and Sweet and Sour. Dipping sauces offer restaurant-style accompaniments for spring rolls, prawn crackers, and dim sum. Noodles form a core part of the Blue Dragon portfolio. The range includes rice noodles (vermicelli and flat varieties), egg noodles, and stir fry noodles in various formats. Quick-cook and straight-to-wok options cater to time-pressed consumers seeking convenient meal solutions. The noodle range provides the foundation for countless Asian-inspired dishes from pad thai to chow mein. Coconut milk and cream products are essential Blue Dragon offerings for Thai and Southeast Asian cooking. Available in full-fat and reduced-fat versions, these products provide the creamy base for curries, soups, and desserts. The quality of coconut products significantly impacts dish authenticity, making Blue Dragon a trusted choice for home cooks seeking genuine flavours. Curry pastes enable consumers to create authentic curries with proper depth of flavour. Thai curry pastes (green, red, yellow, and massaman) provide traditional flavour foundations. These concentrated pastes offer more authentic results than pre-made sauces, appealing to more adventurous home cooks seeking restaurant-quality results. Rice products complement the range, including jasmine rice, sticky rice, and microwave rice pouches for quick preparation. Spring roll wrappers, wonton wrappers, and other speciality items enable consumers to create authentic appetisers and dim sum at home. Stir fry kits combine noodles, sauce, and sometimes vegetables in convenient single-purchase formats. These meal solutions particularly appeal to busy consumers wanting quick, flavourful weeknight dinners without extensive ingredient shopping. Kit formats also help less experienced cooks approach Asian cooking with confidence. Blue Dragon continues to travel throughout Asia today to discover new flavours and cooking trends. This ongoing research ensures the brand stays relevant to evolving British tastes whilst maintaining authentic roots. From Beijing to Bangkok, the Blue Dragon team seeks out exciting flavours to bring back to UK consumers. Blue Dragon products are widely available across UK supermarkets. Major retailers including Tesco, Sainsbury's, Asda, Morrisons, and Waitrose stock comprehensive ranges in their world foods aisles. Convenience stores and smaller retailers carry core products. Online grocery platforms offer home delivery options. The brand's extensive distribution ensures availability wherever consumers shop. When comparing Blue Dragon to competitors like Sharwood's, Amoy, and supermarket own-brands, each serves different needs. Blue Dragon offers the widest range of authentic Asian ingredients under one brand. Sharwood's focuses more on ready meals and simpler sauces. Amoy provides strong noodle and sauce options. Own-brands offer budget alternatives but typically lack Blue Dragon's range and authenticity. For comprehensive Asian cooking needs, Blue Dragon provides one-stop convenience. For UK shoppers seeking to bring the flavours of Far East Asia into their kitchens, Blue Dragon delivers authentic ingredients backed by decades of expertise and the quality assurance of Associated British Foods. Whether creating quick weeknight stir fries or elaborate Thai feasts, Blue Dragon provides the building blocks for delicious Asian-inspired meals. Using Grocefully to compare Blue Dragon prices across UK retailers ensures you find the best deals on these essential Asian cooking ingredients.