About Boucleme
Bouclème is a Black-owned British haircare brand founded in 2014 by Michele Scott-Lynch in London. The brand was born from Michele's personal journey to embrace her natural curls after years of chemical straightening. When she became a mother to two daughters, she realised she needed to be their role model and help them love their curls - but discovered the beauty industry was desperately lacking quality products for curly hair textures. Michele started Bouclème to create the range she couldn't find: quality products rooted in nature and serious about curls. The brand's mission is to redefine what it means to be curly and help everyone find the confidence to be who they are. This personal motivation has shaped every aspect of the brand, from product development to messaging. All Bouclème formulas are at least 92% plant-based and biodegradable, packed with active plant extracts and essential oils to nourish curly hair. Products are free from sulphates, silicones, and parabens, using eco-certified preservatives instead. Importantly, all products are tested on curly human hair rather than animals, ensuring they work effectively for their intended audience. Today, Bouclème is recognised as one of the best sustainable curl brands in Europe, with a comprehensive range designed for curly, coily, and wavy hair textures. The London-based company continues to champion natural curls while maintaining its commitment to clean, plant-based formulations and environmental responsibility.











