About Bright Starts
Bright Starts is a leading baby products brand from Kids2, an American infant and toddler company with over 50 years of experience since its founding in 1969. Originally established as Pansy Ellen Products specializing in infant bath products and toys, the company rebranded to Kids II in 1993 and became Kids2 in 2019, growing into a global presence with operations spanning the UK, Australia, China, Japan, Canada, and Mexico. Bright Starts focuses on engaging developmental products designed to stimulate and entertain babies from newborn through toddlerhood. Their popular range includes the Little Speedster 3-in-1 Baby Walker available in vibrant colours, the Whimsical Wild Portable Compact Automatic Baby Swing with soothing music, and innovative SuperSeat 3-in-1 Activity Seats that grow with your child from 6 to 36 months. As part of the Kids2 family alongside Baby Einstein and Ingenuity, Bright Starts benefits from Disney licensing partnerships, offering themed products featuring beloved characters from Finding Nemo, Disney Princess, and more. Their activity centers like the Finding Nemo Pop 'N Jump combine developmental play with the magic of Disney. At Grocefully, we help you compare Bright Starts baby product prices across UK supermarkets. Whether you're looking for walkers, swings, or activity seats, find the best deals on this trusted global baby brand.





