About Brut
Brut is one of the most iconic men's fragrance brands in the world, launched in 1964 by the American firm Fabergé Inc. and developed by perfumer Karl Mann. Packaged in its distinctive green glass bottle with silver medallion, Brut rapidly became synonymous with masculine grooming and has remained a classic for over 60 years, embodying post-war masculinity and timeless style. The brand became especially famous in the UK through legendary advertising campaigns featuring sporting heroes. Boxer Henry Cooper's iconic "splash it all over" slogan became a cultural catchphrase in the 1970s and 80s. Other famous endorsers included motorcycling champion Barry Sheene, athlete David Hemery, showjumper Harvey Smith, and footballer Kevin Keegan. Even Elvis Presley was a noted personal user, incorporating Brut into his daily grooming routine. Brut is an aromatic fougère fragrance characterised by fresh citrus and herbal top notes of lavender, anise, basil, and lemon, evolving into a floral heart of jasmine, bergamot, geranium, and vanilla, and settling on a woody base of sandalwood, vetiver, tonka bean, and patchouli. The Brut line has expanded from its original cologne to include aftershave, balms, deodorants, and antiperspirants. The brand has passed through several owners including Unilever and is currently part of the Sodalis Group following acquisition in 2024. UK shoppers can find Brut Original Deodorant and 48H Protection Anti-Perspirant at Asda and other retailers. Use Grocefully to compare Brut prices and find the best deals on this legendary British grooming essential.

