About Bulldog
Bulldog: British Natural Skincare for Men Since 2006 Introduction to Bulldog Bulldog has transformed men's skincare in Britain since 2006, proving that natural ingredients and effective grooming needn't cost a fortune. Founded by two friends who spotted a gap in the market for natural men's skincare, Bulldog has grown from a startup funded by thirty-seven thousand pounds in savings to an internationally recognised brand available in over 10,000 stores across 13 countries. With products made from 95-96 percent natural origin ingredients, never tested on animals, and free from artificial colours, synthetic fragrances, and animal-derived ingredients, Bulldog delivers ethical skincare that actually works. The distinctive bulldog logo has become a trusted symbol of quality men's grooming at accessible prices. At Grocefully, we help you compare Bulldog prices across UK retailers, ensuring you can maintain your skincare routine at the best available prices. Whether you need moisturiser, shave gel, face wash, or beard oil, price comparison helps you look after your skin for less. The Bulldog Story: From Whole Foods Inspiration to International Success Bulldog represents remarkable British entrepreneurial success. The Whole Foods Moment The story begins in New York, where Simon Duffy was visiting with his girlfriend and stopped at the local branch of US organic superstore chain Whole Foods. Shopping for a natural formulated product for his wife, Duffy found a massive selection of products for women. When he decided to get something for himself, there was nothing available for men. This gap — abundant natural skincare for women, nothing for men — sparked an idea. Founding Partnership Simon Duffy, a former Saatchi and Saatchi marketing man, partnered with friend Rhodri Ferrier. Both resigned from their jobs in early 2006, pooling their life savings of thirty-seven thousand pounds to get the business off the ground. The commitment was total. Duffy slept on friends' sofas and even lived on a building site for six months to save the money to invest. This dedication laid foundations for everything that followed. February 2006: Bulldog Is Born Bulldog was founded in February 2006, established specifically to profit from the previously untapped market of natural male grooming products. The founders believed men deserved the same natural skincare options women enjoyed. The Name and Concept The name Bulldog came from the concept of the dog being a man's best friend — something the founders hoped to replicate with their skincare range. Additionally, Ferrier had a pet bulldog called Spike as a child, adding personal connection to the brand identity. This friendly, straightforward branding distinguished Bulldog from both feminine-skewed natural brands and hyper-masculine competitors. June 2007: Sainsbury's Launch In June 2007, Bulldog launched nationwide on Sainsbury's shelves. This major retailer partnership provided the distribution scale a new brand needed to reach consumers effectively. Starting with six products, Bulldog established presence in a mainstream supermarket where men actually shopped — making natural skincare accessible rather than niche. Rapid Expansion The following year saw Bulldog double its range with Sainsbury's from six to twelve products. The end of exclusivity enabled rollout into Waitrose, Tesco, and eventually Boots. This multi-retailer strategy ensured Bulldog reached men wherever they shopped, removing barriers to trying natural skincare. International Growth Bulldog started exporting products overseas in 2010, eventually expanding to over 10,000 stores worldwide across 13 countries. Sweden became particularly successful, with Bulldog achieving 50 percent share of the male skincare market. In the UK, Bulldog reached 20 percent market share — remarkable for a brand competing against multinational giants with vastly larger marketing budgets. Edgewell Acquisition In November 2016, Edgewell Personal Care Company acquired Bulldog Skincare. Bulldog joined the Edgewell family of brands including Wilkinson Sword, Schick, Banana Boat, Hawaiian Tropic, and Wet Ones. This acquisition brought corporate resources whilst preserving Bulldog's identity and natural formulation principles. Recognition and Awards Simon Duffy was awarded Member of the Most Excellent Order of the British Empire (MBE) in 2016, recognising his entrepreneurial achievement. The brand has won numerous awards including: Men's Health USA Grooming Award 2013 Shortlist Best Eye Care Product 2013 Shortlist Men's Grooming Awards 2012 Cosmopolitan Awards — Best Men's Face Cream 2010 The Bulldog Product Range Bulldog offers comprehensive men's skincare solutions. Original Range The core range for everyday skincare: Original Moisturiser: Made using 96 percent natural origin ingredients including aloe vera. Delivers all-day hydration without leaving skin feeling greasy or sticky. Original Face Wash: Daily cleansing with natural ingredients. Original Shave Gel: 95 percent natural origin ingredients including aloe vera, camelina oil, and green tea. Camelina oil moisturises skin and creates a protective barrier. Aloe vera soothes and calms, helping heal shaving nicks. Original Foaming Shave Gel: Foaming formula option for shave preparation. Original Face Scrub: Exfoliating cleanser for deeper cleansing. The Original range suits normal to dry skin types for everyday grooming. Sensitive Range For reactive skin: Sensitive Moisturiser: Gentle formula avoiding common irritants. Sensitive Shave Gel: Contains baobab oil, oat oil, and willow herb. Specially formulated to deliver a smooth, comfortable shave for sensitive skin. Sensitive Face Wash: Gentle cleansing without irritation. The Sensitive range addresses reactive skin without compromising natural ingredient principles. Age Defence Range Targeting signs of ageing: Age Defence Moisturiser: Anti-ageing benefits with natural ingredients. Age Defence Eye Roll-On: Targeted treatment for the delicate eye area. Age Defence Serum: Concentrated anti-ageing treatment. Age Defence brings natural skincare principles to age-conscious grooming. Beard Care For facial hair grooming: Original Beard Oil: Conditions and softens beard hair. Original Beard Balm: Styling and conditioning for beards. Beard Shampoo and Conditioner: Dedicated cleansing for facial hair. The beard range serves the growing market of men embracing facial hair. Body Care Beyond facial skincare: Original Shower Gel: Natural body cleansing. Original Body Lotion: Full body moisturising. Expanding beyond face care, Bulldog offers complete grooming solutions. Natural Ingredients and Values Understanding Bulldog's formulation philosophy explains consumer trust. Natural Origin Ingredients Bulldog products contain 95-96 percent natural origin ingredients. Key ingredients include: Aloe Vera: Used for centuries to promote healing, soothe and calm sensitive skin. Camelina Oil: Moisturises skin, improves texture, creates protective barrier against urban pollutants and free radicals. Green Tea: Antioxidant properties for skin protection. Baobab Oil: Nourishing oil for sensitive skin formulations. Oat Oil: Soothing ingredient for reactive skin. Willow Herb: Calming botanical for sensitive formulations. What Bulldog Excludes Bulldog products never contain: Artificial colours Synthetic fragrances Ingredients from animal sources This clean formulation philosophy serves men wanting effective skincare without concerning additives. Cruelty-Free Bulldog has never tested on animals — a founding principle maintained throughout the brand's growth. This cruelty-free status matters to ethically-minded consumers. Sustainability Commitment Bulldog partnered with First Mile to create a Recycling Scheme giving plastic a second life. Tubes contain over 62 percent post-consumer recycled plastic and over 27 percent plant-based plastic made from renewable sugarcane material. This environmental commitment extends natural principles beyond ingredients to packaging. Shopping for Bulldog in the UK Bulldog enjoys excellent UK distribution. Major Supermarkets Sainsbury's: Original retail partner, comprehensive range Tesco: Wide Bulldog availability Morrisons: Core Bulldog products Other supermarkets: Broad distribution Health and Beauty Retailers Boots: Extensive Bulldog range in skincare sections Superdrug: Men's grooming selection Online Retailers LookFantastic: Premium beauty retailer stocking Bulldog Mankind: Men's grooming specialist Amazon UK: Full Bulldog range Supermarket delivery: All major supermarkets deliver Bulldog Direct from Brand BulldogSkincare.com offers the complete range with brand information. Understanding Bulldog Pricing Bulldog occupies the accessible premium position in men's skincare. Quality at Fair Prices Bulldog prices exceed basic men's skincare but remain accessible compared to luxury brands. The premium reflects natural ingredients, ethical formulation, and British brand quality. Value Proposition Founders Simon Duffy and Rhodri Ferrier specifically aimed to offer superb performance at affordable prices. Bulldog delivers natural skincare without premium pricing that excludes ordinary consumers. Multipack and Set Options Gift sets and multipacks offer value for those seeking complete routines. Consider sets when building an initial skincare routine. Promotional Opportunities Skincare frequently features in retailer promotions. Boots and supermarkets regularly discount Bulldog, making stocking up sensible. Practical Tips for Bulldog Shoppers Choose Your Range Match Bulldog range to skin type: Normal/dry skin: Original range Sensitive/reactive skin: Sensitive range Ageing concerns: Age Defence range Beards: Beard care range Build a Routine Start simple: 1. Face wash (morning/evening) 2. Moisturiser (daily) 3. Shave gel (as needed) Add targeted products as you identify specific needs. Try Before Committing Travel sizes and minis allow trying products before committing to full sizes. Start small to confirm suitability. Watch for Gift Sets Gift sets at Christmas and Father's Day offer good value for building complete routines. Bulldog in British Men's Grooming Culture Bulldog has influenced British male skincare habits. Normalising Men's Skincare Bulldog helped normalise skincare for British men. The approachable branding and supermarket availability removed barriers that kept men from basic skincare routines. Natural for Everyone By bringing natural skincare to mainstream retail at accessible prices, Bulldog democratised natural grooming. Natural skincare wasn't just for health food shop customers anymore. British Success Story Bulldog represents genuine British entrepreneurial success — from savings pooled on sofas to international expansion and founder MBE. This story resonates with consumers valuing British brands. Ethical Accessibility Cruelty-free, natural, sustainable — without premium pricing. Bulldog proves ethical products can be accessible, influencing consumer expectations across personal care. Conclusion From Simon Duffy's Whole Foods moment to international success across 13 countries, Bulldog demonstrates how identifying a genuine gap and filling it with quality products builds lasting brands. The thirty-seven thousand pounds pooled by two friends became a business sold to Edgewell whilst maintaining its natural, ethical principles. The Original Moisturiser with 96 percent natural ingredients, the Shave Gel with aloe vera and camelina oil, the Sensitive range for reactive skin — each product reflects founding commitments to natural, effective, accessible men's skincare. Whether you're starting a skincare routine or maintaining established habits, Bulldog delivers British quality with natural ingredients and ethical credentials. The distinctive bulldog logo represents a man's best friend in the bathroom cabinet. Using Grocefully to compare Bulldog prices across UK retailers helps you maintain your skincare routine at the best available prices. For men seeking natural grooming that works without costing a fortune, Bulldog delivers exactly what the founders intended.