About Carabao
Carabao is a Thai energy drink brand that has gained significant UK recognition through its headline sponsorship of the EFL League Cup, now known as the Carabao Cup. The brand brings Southeast Asian energy drink heritage to the British market, competing with established players like Red Bull and Monster. The Carabao range in the UK includes isotonic sports drinks designed for hydration during physical activity. Carabao Sport comes in flavours including Orange and Raspberry, offering an alternative to dominant brands like Lucozade Sport and Powerade. These 500ml bottles provide electrolytes and carbohydrates for sustained energy during exercise. The brand name "Carabao" refers to the water buffalo, an important working animal in Thai agriculture symbolising strength and endurance - apt imagery for an energy drink brand. In Thailand, Carabao is one of the most popular energy drinks, outselling many international competitors. The EFL Cup sponsorship (running since 2017) dramatically raised Carabao's UK profile. Every time football fans discuss or watch the League Cup, the Carabao brand receives exposure, making it one of the most strategic sports sponsorships in British football. Carabao products typically contain less sugar and caffeine than some competitors, positioning them as more moderate energy drinks suitable for sports and everyday energy needs rather than extreme stimulation. Available at UK supermarkets including Asda, Carabao offers football fans and sports enthusiasts an energy drink with genuine sporting credentials through its league sponsorship.

