About Carlton Cards
Carlton Cards is one of Britain's most established greeting card brands, with a company history dating back to 1899. The brand represents over a century of helping people connect through thoughtfully designed cards for birthdays, anniversaries, celebrations, and every meaningful moment in life. Today, Carlton Cards operates as part of the global American Greetings family through UK Greetings. The modern Carlton Cards emerged in the late 1980s from the merger of three respected UK card publishers—Rust Craft, Celebration Arts Group, and Andrew Valentine—all of which had been acquired by American Greetings during the 1980s. This consolidation created a powerhouse brand combining decades of British greeting card expertise under one name, establishing Carlton Cards as a market-leading direct-to-retail supplier. Carlton Cards operates under UK Greetings, the European subsidiary of American Greetings based in Dewsbury, West Yorkshire. The broader UK Greetings portfolio includes sister brands such as Hanson White, Forget Me Not, Camden Graphics, Gibson Greetings, and the Xpressions Gift Company, offering comprehensive coverage of the UK greeting card market from contemporary designs to traditional sentiments. With Elliott Investment Management acquiring a majority interest in American Greetings in recent years, Carlton Cards continues to evolve while maintaining its core mission of creating products that help people connect. UK shoppers can find Carlton Cards at supermarkets and retailers nationwide, offering quality cards at accessible prices for every occasion worth celebrating.