About Character
Character Options is a leading British toy company specialising in licensed character merchandise, operating as a wholly owned subsidiary of The Character Group plc. With an established reputation for bringing beloved children's characters to life through quality toys, Character Options has become a trusted name in nurseries and playrooms across the UK. The company's partnership with Entertainment One began in 2004, and Character Options served as the master toy licensee for Peppa Pig from 2005 until 2021, proving integral to the phenomenal success of the franchise. In 2013, Character Options acquired the Weebles license and successfully combined it with popular characters, creating the much-loved Peppa Pig Weebles collection that introduced the iconic wobbling toys to a new generation of children. The Weebles range exemplifies Character Options' approach to licensed toys. These egg-shaped figures with trademarked round bottoms that 'wiggle and wobble but never fall down' were beloved by 1970s children and have been reimagined for today's preschoolers featuring characters from Peppa Pig, Cocomelon, and other popular properties. Collections include individual figures, playsets, push-along cars, and pull-along trains designed for compatible play across the range. UK shoppers can find Character Options toys at major supermarkets including Morrisons, as well as toy retailers like Smyths and Argos. From Cocomelon Weebles for toddlers to collectible figure packs for preschool fans, Character Options delivers the licensed character toys that children love and parents trust.
