About Character Kids
Character Kids is the brand behind the iconic Billy Bear meat slices, a nostalgic favourite that has been delighting British children and their parents for nearly 40 years. The lovable bear character wearing a baker's hat has become one of the most recognisable names in children's food, making lunchboxes and sandwiches more fun with its friendly face and playful presentation. Billy Bear ham was created in Germany in 1978 by the Feldhues family, who owned a traditional butcher shop in the town of Metelen. Having experimented with imprinting sausage designs since the 1960s, Bernhard Feldhues opened the first dedicated production plant for character-shaped meats. Billy Roll was introduced in 1986 at the IFFA trade show in Frankfurt, followed by Billy Bear. In 1984, the company expanded with a second facility in Clones, Ireland, serving the UK and Irish markets. The Feldhues Group, now a German-Irish meat processing company, continues to manufacture Billy Bear as pre-sliced ham featuring the signature teddy bear shape with a printed face. The product appeals to children who might otherwise be reluctant sandwich eaters, giving protein a playful identity that makes mealtimes more engaging. Recent product development through a partnership with Golden Acre Foods has introduced Billy Bear chicken bites containing 30% vegetables for healthier children's snacking options. UK shoppers can find Character Kids Billy Bear Meat Slices at major supermarkets including Asda and Sainsbury's. Whether recreating childhood memories or introducing a new generation to this British lunchbox staple, Billy Bear remains a trusted choice for family-friendly, convenient protein.