About Chicago Town
Chicago Town: The UK's Biggest Frozen Pizza Brand Introduction to Chicago Town Chicago Town has grown from its 1992 UK launch to become Britain's biggest frozen pizza brand, producing 850,000 pizzas every day at its Lancashire factory. Inspired by the Chicago deep dish revolution that started in 1943, Chicago Town brings authentic American pizza indulgence to British freezers. From the iconic Deep Dish range to the innovative Tiger Crust that tastes like tiger bread, Chicago Town offers variety for every pizza craving. The Takeaway range with its rising dough and stuffed crusts delivers pizzeria-quality experience from your home oven. At Grocefully, we help you compare Chicago Town prices across UK retailers, ensuring you can enjoy premium frozen pizza at the best available prices. Whether you love Deep Dish, Tiger Crust, Stuffed Crust, or the large Takeaway pizzas, price comparison helps you satisfy pizza cravings for less. The Chicago Town Story: From Chicago Deep Dish to UK Favourite Chicago Town's journey combines American pizza heritage with British production excellence. The Chicago Deep Dish Origin The story behind Chicago Town started way back in 1943. A genius from downtown Chicago raised crusts higher, creating the first deep dish pizza and making culinary history. This revolutionary approach — thick, raised crusts with generous toppings — became iconic American comfort food and the foundation for Chicago Town's product philosophy. American Success The founders launched Chicago Deep Pan Pizza and it became the number one pizza brand in America. This proven success story provided the formula that would later conquer British freezers. 1992: UK Launch In 1992, the deep dish recipe launched in the UK under the now famous Chicago Town brand. British consumers discovered American-style pizza indulgence in convenient frozen format. The UK loved it. What started as a new market entry became a frozen food phenomenon. Leyland Production The production facility in Leyland, Lancashire has been operating since 1989. Initially owned by Schwan's Food Company, the factory became the heart of Chicago Town UK production. This British manufacturing base ensures fresh-from-bakery quality with freezing technology that preserves it for home cooking. Dr. Oetker Acquisition Dr. Oetker UK acquired Schwan's Group's European frozen pizza business on December 2, 2008. The deal included Schwan's UK pizza plant in Leyland, Lancashire, operations in 15 European countries, and the Chicago Town brand. The German food giant — already owning the Pizza Ristorante brand — saw Chicago Town as perfect complement to its UK frozen pizza portfolio. Dr. Oetker's scale and expertise supported continued growth. Growth to Market Leader Chicago Town grew from a team of 100 to the UK's biggest frozen pizza brand. Today, the Leyland factory produces 850,000 pizzas every day, supplying supermarkets across Britain. This extraordinary production scale demonstrates consumer demand for Chicago Town's distinctive American-inspired pizzas. The Chicago Town Product Range Chicago Town offers comprehensive frozen pizza solutions. Deep Dish Range The signature product line: Classic Deep Dish: The iconic thick-crusted pizza that launched the brand. Generous toppings on raised, American-style bases. Peppered Cheesesteak: Black pepper crust topped with beef, green peppers, red onions, and creamy cheesy sauce. Picante Nduja: Features Nduja sausage, Peppadew piquanté peppers, mozzarella, and tomato sauce. Deep Dish delivers the authentic Chicago experience that built the brand — substantial, satisfying, indulgent. Tiger Crust Range Innovative crust technology: As Chicago Town evolved, they introduced Tiger Bread crust — a unique texture that tastes just like tiger bread. Tiger Crust Cheese Medley: Classic thin crust base topped with tomato sauce, mozzarella, coloured cheddar, diced cheddar, and Emmental. Suitable for vegetarians. Tiger Crust Cheesy Garlic Bread: Smothered with garlic, topped with mozzarella and cheddar. Perfect side or snack. Tiger Crust appeals to those wanting distinctive texture alongside great toppings. Takeaway Range Pizzeria-style at home: Rising dough frozen straight from the bakery bakes and rises in your oven for fresh-from-oven texture. Large Takeaway Stuffed Crust Cheese: Tomato sauce stuffed crust base topped with mozzarella, mature Cheddar, Monterey Jack, and Emmental. Weekender Stuffed Crust: Rising dough with extra treaty edge — cheat day goodness with signature sauce and cheese stuffed crusts. Takeaway pizzas offer the closest frozen pizza comes to delivery quality. Crispy Chicago Thin Tavern-style option: Chicago Town described these as firsts for the UK market — authentic tavern-style thin crust. Loaded Cheese: Topped with mozzarella, cheddar, Monterey Jack, and Emmental. Sausage 'N' Pepperoni: Topped with mozzarella, pepperoni, and fennel sausage. Thin crust options suit those preferring crispy over doughy pizza styles. Quality and Production Understanding Chicago Town's approach explains consumer loyalty. Lancashire Manufacturing Production in Leyland, Lancashire employs local workforce and ensures British manufacturing quality. The factory has operated since 1989, developing decades of pizza-making expertise. 850,000 Pizzas Daily Producing 850,000 pizzas every day requires sophisticated manufacturing whilst maintaining quality consistency. Every Chicago Town pizza meets the same standards whether first or 850,000th of the day. Fresh-Frozen Technology Dough is frozen straight from the bakery, preserving freshness until home baking. This technology means pizzas bake and rise as if freshly made. Rising Dough Innovation The Takeaway range's rising dough delivers texture impossible with conventional frozen pizza. Freezing technology captures living dough that activates during cooking. Dr. Oetker Expertise Ownership by Dr. Oetker brings German precision and global frozen food expertise. The combination of American pizza heritage and German manufacturing standards supports consistent quality. Shopping for Chicago Town in the UK Chicago Town enjoys comprehensive UK distribution. Major Supermarkets Tesco: Full Chicago Town range including Tiger Crust and Takeaway Sainsbury's: Deep Dish, Tiger Crust, and other varieties Asda: Comprehensive frozen pizza selection Morrisons: Core Chicago Town products Trolley.co.uk: Lists Chicago Town across 15 UK supermarkets Convenience Stores Co-op, Spar, and independent convenience stores stock popular Chicago Town variants, particularly smaller formats. Iceland Iceland Food Warehouse stocks frozen pizza ranges. Online Supermarket delivery services include Chicago Town Amazon Fresh carries frozen pizza in applicable areas Understanding Chicago Town Pricing Chicago Town occupies mainstream branded positioning in frozen pizza. Branded Value Chicago Town prices exceed supermarket own-label pizza but remain accessible. The premium reflects brand quality, innovative crusts, and generous toppings. Size Options Individual: Single-serving pizzas for one Large: Family-sized or sharing pizzas Multipacks: Economy options for regular purchasers Choose format matching consumption needs. Promotional Frequency Frozen pizza frequently features in supermarket promotions. Multi-buy offers and temporary reductions make stocking up sensible — frozen pizza stores well. Comparison with Takeaway Chicago Town specifically positions against takeaway pizza. Compare per-person costs with delivery to appreciate the value proposition. Practical Tips for Chicago Town Shoppers Choose Your Crust Style Different crusts suit different preferences: Deep Dish: Thick, substantial, American-style Tiger Crust: Thin with distinctive tiger bread texture Stuffed Crust: Cheese-filled edges Thin: Crispy tavern-style Match Topping Intensity From four-cheese options to meat-loaded pepperoni, Chicago Town offers topping variety. Consider who's eating — vegetarian options exist for meat-free households. Follow Cooking Instructions Chicago Town pizzas require specific temperatures and times. The rising dough Takeaway range particularly benefits from exact cooking — under-cooking won't achieve the risen effect. Stock During Offers Frozen pizza stores well. When Chicago Town appears on promotion, stocking up makes sense for regular consumers. Consider Portion Sizes Large pizzas serve multiple people or provide leftovers. Individual sizes suit single servings without waste. Chicago Town in British Pizza Culture Chicago Town has shaped British frozen pizza expectations. Takeaway Alternative Positioning Chicago Town explicitly competes with takeaway pizza, offering similar indulgence at fraction of delivery costs. This positioning resonates with budget-conscious pizza lovers. American Pizza Education Chicago Town introduced many Britons to American pizza styles — deep dish, stuffed crust, and tavern-style thin. This education expanded expectations beyond traditional Italian-style pizza. Freezer Staple Chicago Town has become a British freezer staple. The consistent quality and variety ensure household loyalty across generations. Innovation Leadership From Tiger Crust to rising dough technology, Chicago Town leads frozen pizza innovation. This continuous development maintains consumer interest in a competitive category. Conclusion From the 1943 Chicago deep dish invention to 850,000 pizzas produced daily in Lancashire, Chicago Town demonstrates how American pizza culture adapts brilliantly to British tastes. The 1992 UK launch began a journey to market leadership that continues today. Deep Dish delivers the thick-crusted indulgence that built the brand. Tiger Crust innovates with unique texture that tastes like tiger bread. The Takeaway range with rising dough and stuffed crusts brings pizzeria quality to home ovens. Crispy Chicago Thin offers tavern-style variety. Now part of Dr. Oetker's global food portfolio whilst maintaining Lancashire manufacturing, Chicago Town combines American heritage with British production expertise. The result fills British freezers and satisfies pizza cravings nationwide. Using Grocefully to compare Chicago Town prices across UK retailers helps you enjoy premium frozen pizza at the best available prices. For pizza lovers seeking indulgent, innovative, convenient frozen options, Chicago Town delivers — 850,000 times every day.