About Crackd
Crackd is the UK's first liquid vegan egg alternative, launched in late 2020 with the tagline "The No-Egg Egg." Created by Plant Heads, it's designed for everyone who can't, don't, or won't eat eggs, offering a 100% plant-based solution that cooks, bakes, and tastes like the real thing. After 46 attempts at perfecting the recipe, Crackd developed a unique pea protein-based formula that differs from competitors like JUST Egg (which uses mung bean protein). The formulation includes corn oil and a blend of pea and corn starch, with no artificial colours or flavourings. Key product benefits: • Free from all 14 major allergens - safe for those with egg allergies • Non-GMO and cholesterol-free • Fortified with vitamins D and B12 • Each 346g bottle equals 6 traditional eggs • Pourable liquid format for easy cooking Crackd works for scrambled eggs, omelettes, baking, and any recipe requiring eggs. The low-fat formula provides the same functionality as traditional eggs while being completely plant-based. The brand has earned impressive recognition: • Winner - Free-From Food Award 2021 • Shortlisted - Grocer New Product Awards 2022 • Highly Recommended - Grocer New Product Awards 2021 Crackd has quickly established itself as the leading plant-based liquid egg in the UK, now available at Tesco, Ocado, M&S and other major retailers. The brand has also expanded to the US market, entering stores in Chicago, Dallas, Houston, and Austin. Grocefully helps UK shoppers compare prices on Crackd across supermarkets, finding the best deals on this innovative vegan egg alternative.
