About Crawfords
Crawford's is one of the oldest and most historic biscuit brands in the United Kingdom, with origins dating back to 1813. The company initially focused on producing quality biscuits and baked goods, and over the years expanded its range to include various sweet treats, establishing itself as one of Britain's most beloved biscuit makers. In 1856, William Crawford took over an existing Scottish company that had been producing ship's biscuits. Together with his sons, Crawford established two major factories in Liverpool and Leith. At its height, Crawford's was one of the largest biscuit manufacturers in Britain. Crawford's is perhaps best known for its iconic Garibaldi biscuits. These distinctive currant-filled biscuits were named after Giuseppe Maria Garibaldi, the famous Italian general and revolutionary who played a major role in the unification of Italy. When Garibaldi visited Britain in 1854, he was already a hero, and his popularity led to the Bermondsey biscuit company Peek Freans naming a biscuit after him in 1861. Garibaldi biscuits are affectionately known by several nicknames including "squashed fly biscuits", "dead fly biscuits", "flies' graveyard", and "fly sandwiches" - all references to the appearance of the blackcurrants spread between the thin layers of biscuit. Crawford's Garibaldi biscuits have been delighting British households for over 160 years. Today, Crawford's continues the British biscuit tradition with both sweet and savoury offerings. The savoury range includes baked snacks in flavours like cheese and salt & vinegar, providing alternatives to traditional crisps. The brand represents over 200 years of British baking heritage.