About Crock Pot
Crock-Pot is the original slow cooker brand and one of the most recognised names in kitchen appliances worldwide. Invented by Irving Naxon in 1938 as the "Naxon Beanery" and rebranded as Crock-Pot by the Rival Company in 1971, the brand revolutionised home cooking by allowing families to prepare delicious meals with minimal effort, making it especially popular with working households. The Crock-Pot story began when Naxon, inspired by his grandmother's traditional Jewish Cholent stew, sought to recreate the slow cooking method used in his family for generations. The Rival Company's marketing genius positioned it perfectly for the changing social landscape of the 1970s, when more women entered the workforce. Sales exploded from $2 million in 1971 to $93 million by 1975, establishing slow cooking as a kitchen staple. The brand has continued innovating over five decades, introducing removable stoneware inserts in 1974 for easier cleaning, and expanding to include programmable timers, digital controls, and various sizes from individual servings to family-sized models. Now owned by Newell Brands (which acquired Sunbeam Products through Jarden Corporation), Crock-Pot remains the benchmark against which all slow cookers are measured, with the name becoming synonymous with the product category itself. Crock-Pot slow cookers are designed for energy-efficient, hands-off cooking perfect for soups, stews, casseroles, roasts, and even desserts. Grocefully helps you compare Crock-Pot prices across UK supermarkets, ensuring you find the best deals on these trusted kitchen appliances for your home cooking needs.
