About Daz
Daz is a beloved British laundry detergent that has been keeping the nation's whites brilliant since February 1953. For over 70 years, this iconic brand has been synonymous with effective, affordable laundry care, offering powerful cleaning results that rival premium brands at a fraction of the cost. The brand became deeply embedded in British pop culture through its legendary advertising campaigns. The famous Daz Doorstep Challenge featured celebrities including Danny Baker, Shane Richie and Michael Barrymore surprising householders to prove Daz could outperform their regular detergent. From 1999 to 2002, Julian Clary became the face of the brand, and since 2002, Daz has entertained viewers with its quirky Cleaner Close soap opera commercials. Originally manufactured by Procter & Gamble at their West Thurrock factory in Essex alongside Ariel and Fairy, Daz was acquired by Bluesun in March 2024. The brand continues to offer the same trusted cleaning performance across multiple formats including traditional washing powder for handwash and automatic machines, convenient liquids, and modern Go-Pods capsules that provide pre-measured doses for mess-free laundry. Daz remains a staple on supermarket shelves across the UK, prized by budget-conscious families who want brilliant whites without paying premium prices. The brand has successfully maintained its value positioning while evolving to meet modern laundry needs, proving that great cleaning results do not require expensive detergents.