About DKNY
DKNY (Donna Karan New York) is an iconic American fashion brand founded in 1989 by legendary designer Donna Karan, often called 'The Queen of Seventh Avenue'. Originally created as a younger, more affordable diffusion line alongside the main Donna Karan collection, DKNY captured the energy and spirit of New York City, appealing to modern women who wanted style without pretension. Today the brand is particularly known in UK supermarkets for its popular fragrance collection. The DKNY fragrance portfolio launched in collaboration with Estée Lauder, with the first Donna Karan perfume debuting in 1992. The brand has since developed over 180 fragrances, but none more iconic than DKNY Be Delicious, launched in 2004. Housed in a distinctive apple-shaped bottle symbolising New York's 'Big Apple' nickname, Be Delicious became a global bestseller with its fresh, fruity-floral scent. Variants including Be Delicious Fresh Blossom and Be Delicious for Men have extended this successful line. Donna Karan's vision was always to create 'modern clothes for modern people' - a philosophy that translated seamlessly into fragrances that feel contemporary, fresh, and accessible. The brand changed ownership to luxury conglomerate LVMH in 2000, and while Donna Karan herself stepped down in 2015 to focus on her Urban Zen lifestyle brand, DKNY continues to embody the sophisticated yet approachable New York aesthetic she established. UK shoppers can find DKNY fragrances at supermarkets, department stores, and fragrance retailers nationwide. The Be Delicious range remains particularly popular as an everyday fragrance or gift choice. Compare DKNY fragrance prices on Grocefully to find the best deals on these stylish New York-inspired perfumes.
