About Ecover
Ecover: Pioneering Plant-Based Cleaning Since 1979 Introduction to Ecover Ecover stands as one of the original pioneers of environmentally responsible cleaning products, bringing plant-based and mineral ingredients to household cleaning since 1979. This Belgian-founded brand revolutionised the cleaning industry by proving that effective cleaning doesn't require harsh synthetic chemicals — and that protecting waterways and aquatic life matters as much as spotless surfaces. Today, Ecover offers comprehensive cleaning solutions across laundry, washing-up, household cleaning, and sensitive skin ranges. With over 600 refill stations throughout the UK and packaging made from post-consumer recycled materials, Ecover continues leading the charge towards sustainable cleaning. At Grocefully, we help you compare Ecover prices across UK supermarkets, ensuring you can choose eco-friendly cleaning products at the best available prices. Whether you're looking for everyday washing-up liquid or specialist sensitive formulations, price comparison makes green cleaning more accessible. The Ecover Story: From Phosphate Crisis to Global Green Brand Ecover's founding reflects the environmental awakening of the 1970s and one entrepreneur's determination to create change. The Phosphate Problem In the 1970s, scientists discovered that phosphates in conventional detergents were causing severe environmental damage. These chemicals, designed to enhance cleaning power, were draining into waterways and causing eutrophication — excessive algae growth that depleted oxygen and killed aquatic life. Lakes and rivers across Europe showed the devastating effects of phosphate pollution. Frans Bogaerts' Vision In 1979, Frans Bogaerts founded Ecover in Belgium with a clear mission: create phosphate-free cleaning products to reduce the environmental impact of cleaning agents. This wasn't merely a business opportunity — it was an environmental imperative. Bogaerts and his team of scientists and environmental enthusiasts set out to prove that plant-based and mineral ingredients could clean effectively without the ecological damage caused by conventional products. This pioneering approach established principles that would later become mainstream expectations. The World's First Ecological Factory Ecover's commitment to environmental responsibility extended beyond product formulation to manufacturing itself. In 1992, Ecover opened the world's first "ecological factory" in Malle, Belgium. This groundbreaking facility featured: A green roof extending over more than 6,000 square metres (65,000 square feet) Construction from recycled and recyclable materials Design principles minimising environmental impact throughout operations The factory garnered international media attention, appearing on television news programmes worldwide. This visibility helped establish Ecover's credentials and demonstrate that sustainable manufacturing was practically achievable. The factory remains in operation today as a Zero Waste Certified facility, continuing to manufacture most Ecover products according to the ecological principles established three decades ago. Financial Challenges and Recovery Following expansion to support sales through supermarkets, Ecover encountered financial difficulties during the early 1990s. The business was sold to Bogaerts' son, with guidance from Gunter Pauli, a board member since 1990. Pauli enlisted the financial support of Danish investor Jørgen Philip-Sørensen through the private investment company Skagen. This investment provided the stability needed for Ecover to continue its environmental mission whilst building commercial viability. Merger with Method In 2012, Ecover acquired Method Products, a San Francisco-based manufacturer of biodegradable natural cleaning supplies. This strategic merger created the world's largest green cleaning products company by sales, with combined annual revenues of approximately $200 million. The merged companies operated under the name "People Against Dirty," combining Ecover's European strength with Method's North American presence. The partnership brought complementary expertise in eco-friendly cleaning whilst maintaining each brand's distinct identity. SC Johnson Acquisition In September 2017, SC Johnson announced its agreement to acquire Method and Ecover. This acquisition brought both brands into the portfolio of one of the world's largest household product companies. SC Johnson, the American company behind brands including Duck, Pledge, Glade, and Windex, gained two highly regarded consumer brands in home care, hand and body, and laundry products. For Ecover, the acquisition provided resources for continued growth whilst raising questions among some ethical consumers about corporate parentage. Importantly, Ecover and Method remain Leaping Bunny certified cruelty-free brands. The products themselves continue using plant-based, biodegradable ingredients following the principles established in 1979. The Ecover Product Range Ecover offers comprehensive cleaning solutions across multiple categories, each formulated with plant-based and mineral ingredients. Laundry Products Ecover's plant-based laundry range keeps clothes looking their best whilst minimising environmental impact: Laundry Detergents use biodegradable and consciously chosen ingredients for effective cleaning. The Bio Laundry Liquid earned Good Housekeeping approval in 2023, demonstrating that eco-friendly formulations can match conventional cleaning performance. Non-Bio Laundry Liquid suits sensitive skin and those preferring enzyme-free formulations. Available in concentrated formats that reduce packaging and transport impacts. Laundry Capsules pack real cleaning punch in convenient pre-measured doses. These capsules are CarbonNeutral Certified by Climate Impact Partners, addressing the carbon footprint of production. Fabric Softeners provide softness and freshness using plant-based ingredients rather than conventional softening chemicals. Stain Removers tackle tough marks without harsh synthetic chemicals, proving that eco-friendly can handle demanding cleaning challenges. Washing-Up Liquid Ecover's washing-up liquid range represents one of the brand's most popular categories: Lemon and Aloe Vera Washing-Up Liquid uses the power of biodegradable ingredients to leave dishes squeaky clean. This flagship product earned Good Housekeeping Institute approval for 2024. Sensitive Washing-Up Liquid suits those with sensitive skin or concerns about conventional dish soap ingredients. Camomile and Clementine and other fragranced options provide pleasant washing experiences using naturally-derived scents. Refill formats including refill boxes support the refill revolution, reducing single-use plastic packaging. ZERO Range (Sensitive and Allergy-Friendly) The ZERO range addresses the needs of sensitive households: Approved by Allergy UK, ZERO products are formulated to minimise the risk of allergic reactions. Zero fragrance and minimal ingredients suit those with chemical sensitivities or skin conditions. Sensitive Zero Washing-Up Liquid provides effective cleaning without the additives that trigger reactions for sensitive individuals. These products demonstrate that eco-friendly doesn't mean compromise for those with specific health needs. Household Cleaners Beyond kitchen sink, Ecover offers multi-purpose and specialist cleaners: Multi-Surface Cleaners tackle everyday cleaning throughout the home Bathroom Cleaners address limescale and soap scum using plant-based formulations Window and Glass Cleaners provide streak-free shine without ammonia Toilet Cleaners maintain hygiene using biodegradable ingredients Each cleaner maintains Ecover's commitment to effective, environmentally responsible formulations. Sustainability Credentials Understanding Ecover's environmental commitments helps appreciate the brand's value beyond basic cleaning. Plant-Based and Mineral Ingredients Ecover products use plant-based and mineral ingredients rather than petroleum-derived synthetic chemicals. This fundamental commitment means products biodegrade effectively and pose minimal risk to aquatic ecosystems. The ingredients are selected based on both cleaning effectiveness and environmental profile, proving that sustainable choices don't require performance compromise. Biodegradable Formulations Ecover formulations biodegrade effectively, breaking down in the environment rather than persisting to cause ongoing ecological damage. This addresses the core concern that motivated the company's founding — protecting waterways and aquatic life. Recycled Packaging Ecover bottles (excluding caps) are made of 100% PCR (Post-Consumer Recycled) material. This circular approach means packaging comes from recycled sources and can be recycled again, reducing virgin plastic demand. Refill Revolution With over 600 refill stations throughout the UK, Ecover enables consumers to reduce single-use plastic by refilling existing bottles. The company actively promotes the "#refillution," encouraging widespread adoption of refilling habits. Refill options also include refill boxes and other formats that minimise packaging whilst providing convenient access to products. Zero Waste Factory Most Ecover products are manufactured in their Zero Waste Certified ecological factory, the same groundbreaking facility opened in 1992. This certification demonstrates ongoing commitment to minimising manufacturing waste. CarbonNeutral Products Selected products, including laundry capsules, are CarbonNeutral Certified by Climate Impact Partners. This certification addresses the carbon footprint of production through verified carbon offsetting. Cruelty-Free Certification Ecover maintains Leaping Bunny certification, confirming no animal testing throughout product development and manufacturing. This commitment predates the SC Johnson acquisition and continues under current ownership. Shopping for Ecover in the UK Ecover's established presence ensures widespread UK availability. Supermarket Availability Major UK supermarkets stock Ecover products: Tesco offers Non-Bio Concentrated Laundry Liquid and other core products Sainsbury's stocks washing-up liquid and laundry ranges Asda provides access to popular Ecover products Morrisons carries the brand across cleaning categories Waitrose features comprehensive Ecover ranges reflecting the brand's premium positioning Ocado offers convenient online access to extensive Ecover selection Using Grocefully to compare Ecover prices across retailers identifies best current value. Health Food and Eco Retailers Specialist retailers often stock wider Ecover ranges: Holland and Barrett carries eco-friendly cleaning products Independent health food stores frequently stock Ecover Specialist online eco retailers provide comprehensive selection These outlets may offer products not found in mainstream supermarkets. Ecover Direct The Ecover Direct website (ecoverdirect.com) offers the complete product range for direct purchase, sometimes with promotions not available through retailers. Refill Stations For ultimate packaging reduction, Ecover's 600+ UK refill stations allow bottle refilling with washing-up liquid, laundry detergent, and other products. Check the Ecover website for station locations. Understanding Ecover Pricing Eco-friendly products typically cost more than conventional alternatives: The Green Premium Plant-based ingredients, sustainable packaging, and ethical manufacturing all add costs compared to conventional production. These real differences mean Ecover products cost more than budget alternatives. Versus Conventional Products Ecover typically costs significantly more than budget own-brand cleaning products. The price difference reflects: Ingredient sourcing from plant-based rather than cheap petroleum sources Sustainable packaging using recycled materials Manufacturing in certified facilities with environmental standards Ongoing investment in formulation improvement Versus Other Eco Brands Within eco-friendly cleaning, Ecover offers competitive pricing. The brand's scale — as part of what was once the world's largest green cleaning company — provides efficiencies smaller eco brands cannot match. Concentrated Formats Many Ecover products use concentrated formulations that reduce packaging and transport whilst providing equivalent cleaning from smaller quantities. Calculating cost per wash rather than cost per litre reveals better value than packaging size suggests. Refill Savings Using refill stations provides meaningful savings over buying new bottles. Regular Ecover users can reduce both costs and environmental impact through refilling. Practical Tips for Ecover Shoppers Compare Across Retailers Ecover pricing varies between supermarkets. Using Grocefully to compare before purchasing prevents overpaying for identical products. Try Concentrated Formats Concentrated laundry detergents offer better value per wash whilst reducing packaging. Don't compare bottle sizes directly — compare cost per wash. Use Refill Stations If you have a refill station nearby, using it saves money and eliminates single-use packaging. Check the Ecover website for locations. Buy Larger Sizes Larger bottles typically offer better per-ml value for products used regularly. For household staples like washing-up liquid, bigger is often better value. Try the ZERO Range if Sensitive For sensitive skin or allergy concerns, the Allergy UK approved ZERO range provides effective cleaning without triggering reactions — worth the investment for affected households. The Ethical Considerations Ecover's SC Johnson ownership has generated discussion among ethical consumers: Corporate Parentage Since 2017, Ecover has been owned by SC Johnson, a large American corporation that also owns non-eco brands. Some ethical consumers question whether purchasing Ecover indirectly supports a conventional household products company. Continued Certifications Ecover maintains its Leaping Bunny cruelty-free certification and continues using plant-based, biodegradable formulations. The products themselves remain environmentally preferable to conventional alternatives. Ethical Consumer position acknowledges this complexity — Ecover products are better for the environment than mainstream alternatives, but some consumers prefer supporting independent eco brands. Personal Choice Each consumer must weigh their priorities. Ecover products genuinely reduce environmental impact compared to conventional cleaning. Whether corporate ownership changes that calculation is a personal ethical decision. Conclusion Ecover's forty-five-year history of environmental innovation has established the brand as a trusted name in eco-friendly cleaning. From phosphate-free beginnings in 1979 through building the world's first ecological factory to today's comprehensive plant-based product range, Ecover has consistently demonstrated that effective cleaning and environmental responsibility can coexist. The product range covering laundry, washing-up, household cleaning, and sensitive formulations addresses virtually every cleaning need. With refill stations, recycled packaging, and biodegradable ingredients, choosing Ecover makes meaningful environmental difference. Using Grocefully to compare Ecover prices across UK supermarkets helps make eco-friendly cleaning more affordable. While green products command premiums, price comparison ensures you don't overpay for identical products at different retailers. Every cleaning choice has environmental consequences. Choosing Ecover means choosing products designed from the start to protect waterways, aquatic life, and the broader environment. That founding vision from 1979 remains relevant — and thanks to Ecover's ongoing commitment, remains achievable for today's households.