About Edgard And Cooper
Edgard & Cooper: Premium Natural Pet Food Made with Fresh Ingredients Introduction to Edgard & Cooper Edgard & Cooper has rapidly become one of the most respected premium pet food brands in the United Kingdom, offering naturally tasty dog and cat food made with fresh meat and recognisable natural ingredients. Founded by frustrated pet owners who couldn't find quality food for their own dogs, the brand has grown from a Belgian start-up to a significant player in the European pet food market. What distinguishes Edgard & Cooper from conventional pet food is the commitment to using fresh meat rather than the dried, highly-processed meat meal that dominates the industry. Every recipe is packed with fresh meat or fish alongside fruit, vegetables, and healthy extras — ingredients you can instantly recognise rather than mysterious processed components. At Grocefully, we help you compare Edgard & Cooper prices across UK retailers, ensuring you can provide premium nutrition for your pets at the best available prices. Whether you're looking for dry food, wet food, or treats, price comparison makes quality pet nutrition more affordable. The Edgard & Cooper Story: Born from Pet Owner Frustration Edgard & Cooper's founding reflects the growing consumer demand for transparency and quality in pet food. The Founders' Journey The company was founded in 2014 in Kortrijk, Belgium, by Louis Chalabi and Jürgen Degrande, along with co-founder Koen Bostoen. Like many premium pet food brands, the story begins with real pets — in this case, Edgard and Cooper, the founders' dogs whose names would become the brand. Louis, Koen, and Jürgen were frustrated by the lack of tasty, healthy options for their beloved dogs. Reading pet food labels revealed processed meat meal, artificial additives, and ingredients they wouldn't recognise as food. They identified a gap in the pet food market and set out to create something better. Fresh Ingredients, Simple Recipes The solution they developed focused on premium ingredients: fresh meat, vegetables, and herbs rather than the dried meat meal and fillers typical of conventional pet food. This approach required more expensive ingredients and different production methods, but the founders believed pet owners would pay for genuine quality. Their conviction proved correct. Pet owners responded enthusiastically to products where they could actually identify the ingredients — chicken that looked like chicken, vegetables they recognised, and packaging that clearly explained what was inside. Rapid Growth Across Europe Since 2014, Edgard & Cooper has expanded dramatically. The brand now supplies high-end pet food throughout Europe, with estimated retail sales surpassing €100 million. Products are distributed in 23 countries and sold in over 15,000 shops plus online. The UK became one of Edgard & Cooper's key markets, with distribution through Pets at Home (the UK's largest pet retailer) and numerous specialist pet shops and online retailers. Investment and B Corp Certification Edgard & Cooper attracted significant investment to fuel growth. The Craftory, a global consumer venture capital fund, has backed the company since 2020, leading series B and C funding rounds that raised $26 million and $22 million respectively. The company achieved B Corp certification, recognising businesses that meet particular ecological and social sustainability performance standards. This certification aligned with the brand's broader sustainability commitments. General Mills Acquisition In April 2024, General Mills acquired Edgard & Cooper, expanding its pet food portfolio across the Atlantic. General Mills, which previously acquired Blue Buffalo in 2018, saw similarities between the two brands: compelling founder stories, ingredient transparency, and premium positioning. Following the acquisition, Edgard & Cooper operates as a separate unit led by its three founders, Koen Bostoen, Louis Chalabi, and Jürgen Degrande. The financial results consolidate into General Mills' International segment whilst the brand maintains its identity and values. The Edgard & Cooper Product Range Edgard & Cooper offers comprehensive pet food solutions across multiple categories for both dogs and cats. Dog Food Dry Dog Food provides complete nutrition in convenient kibble format. Recipes use fresh meat or fish as the primary protein source, combined with vegetables, fruit, and healthy extras. Options include: Various protein sources: chicken, lamb, beef, duck, fish, and more Life stage formulations: puppy, junior, adult, and senior Special dietary options: hypoallergenic, grain-free, organic, gluten-free Different pack sizes for various household needs Wet Dog Food offers hydration alongside nutrition in appetising formats. Packed in 100% recyclable aluminium, wet food provides variety and palatability for dogs who prefer or need moisture-rich diets. Cat Food Dry Cat Food delivers complete feline nutrition with fresh ingredients. Like the dog range, cat food emphasises fresh protein sources and recognisable ingredients tailored to cats' specific nutritional requirements. Wet Cat Food provides the moisture cats often need, particularly important for urinary health. Available in convenient portions with recipes cats find irresistible. Treats Dental Snacks support oral health whilst providing enjoyable snacking Meat Treats offer high-protein rewards for training or pleasure Training Treats provide small, convenient rewards for behaviour reinforcement Dog Biscuits deliver satisfying crunch with quality ingredients Each treat maintains the brand's commitment to natural ingredients and recognisable components. Special Dietary Options Edgard & Cooper addresses various dietary needs: Hypoallergenic recipes suit pets with food sensitivities Grain-Free options for dogs and cats requiring or preferring grain-free diets Organic range uses certified organic ingredients Gluten-Free formulations for pets with gluten sensitivities Vegetarian options address growing interest in reduced-meat pet diets Quality and Ingredients Understanding Edgard & Cooper's ingredient philosophy helps appreciate why the products command premium pricing. Fresh Meat, Not Meat Meal The fundamental distinction between Edgard & Cooper and most pet food is the use of fresh meat rather than meat meal. Conventional pet food typically uses dried, processed meat meal — a concentrated protein source but highly processed and often of variable quality. Fresh meat means recognisable protein sources processed at lower temperatures, preserving more nutrients and creating more appetising food. This approach costs more but delivers genuine quality differences pets can taste. Recognisable Ingredients Edgard & Cooper recipes use ingredients you can identify: Fresh chicken, lamb, beef, duck, cod, and other proteins Carrots, apples, bananas, cranberries, and other produce Coconut oil, herbs, and nutritional supplements The ingredient lists read more like cooking recipes than chemical formulations. No Artificial Additives Recipes avoid artificial colours, flavours, and preservatives. Natural preservation and appealing flavours come from quality ingredients rather than laboratory additives. Nutritionally Complete Despite the emphasis on natural ingredients, every recipe meets FEDIAF (European Pet Food Industry Federation) standards for complete and balanced nutrition. Premium ingredients don't mean nutritional compromise. Sustainability Commitments Edgard & Cooper positions itself as a sustainability leader in pet food. Zero Pawprint Plan With its "Zero Pawprint" plan, Edgard & Cooper aims to become the most sustainable pet food brand in the world. This ambitious goal drives decisions across sourcing, production, and packaging. Sustainable Packaging All wet food comes in 100% recyclable aluminium Dry food packaging uses 100% biodegradable materials — a mix of FSC-certified paper and innovative bioplastic made from potatoes Printing uses 100% water-based inks This packaging innovation demonstrates that convenience and sustainability can coexist. B Corp Certification B Corp certification confirms Edgard & Cooper meets rigorous standards for social and environmental performance. The certification process examines every aspect of business operations, from supply chain to governance. The Edgard & Cooper Foundation Since 2016, the company has operated the Edgard & Cooper Foundation, donating one percent of all sales to international pet welfare projects. This charitable commitment has raised tens of thousands of pounds for causes including the Dog Care Clinic in Sri Lanka. Shopping for Edgard & Cooper in the UK Edgard & Cooper has established strong UK distribution. Pets at Home As the UK's largest pet retailer, Pets at Home stocks Edgard & Cooper across its store network. This mainstream availability makes the brand accessible beyond specialist channels. Specialist Pet Retailers Pets and Friends and independent pet shops stock Edgard & Cooper, often with knowledgeable staff who can advise on suitable products for specific pets. Online Retailers VioVet stocks extensive Edgard & Cooper ranges with free delivery options Vetsend lists over 60 Edgard & Cooper products online Nature's Health Box provides access to the premium natural pet food range Amazon and other general online retailers stock selected products Direct Purchase The Edgard & Cooper website allows direct ordering, sometimes with subscription options and exclusive products. Understanding Edgard & Cooper Pricing Premium pet food commands premium pricing: The Fresh Meat Difference Fresh meat costs significantly more than meat meal. This fundamental ingredient choice means Edgard & Cooper cannot compete on price with conventional pet food — and doesn't try to. Versus Supermarket Pet Food Edgard & Cooper costs substantially more than budget supermarket pet food. The price difference reflects: Fresh meat versus processed meat meal Quality produce versus fillers Sustainable packaging versus conventional plastic B Corp operations versus standard business practices Versus Other Premium Brands Within premium pet food, Edgard & Cooper offers competitive pricing. Compared to other fresh-ingredient, sustainability-focused brands, prices are reasonable given the quality commitments. Value Perspective Some pet owners calculate that quality nutrition reduces vet bills and improves pet health, justifying premium food costs. Others simply want to provide the best possible diet regardless of cost. Either perspective supports Edgard & Cooper's positioning. Practical Tips for Edgard & Cooper Shoppers Compare Across Retailers Edgard & Cooper prices vary between retailers. Checking Pets at Home, online specialists, and the brand's own website helps identify best current value. Consider Subscription Options Some retailers and the brand website offer subscription discounts for regular deliveries. For established users, subscriptions provide convenience and savings. Match Formula to Pet Needs With options spanning life stages and dietary requirements, selecting appropriate formulations matters. Puppy food for puppies, senior food for older dogs, hypoallergenic for sensitive pets — proper matching optimises nutrition. Buy Appropriate Sizes Larger bags offer better per-kg value but only make sense if used before quality deteriorates. Match pack size to consumption rates. Try Variety Packs When exploring Edgard & Cooper, variety packs allow testing multiple flavours to identify preferences before committing to larger quantities. Feeding Recommendations General guidance for Edgard & Cooper feeding: Follow packaging guidelines as starting points Adjust portions based on individual pet activity levels and body condition Fresh water should always be available Gradual transition over 7-10 days when changing foods Consult vets with questions about specific pet needs Edgard & Cooper and Pet Welfare Beyond commercial operations, Edgard & Cooper demonstrates genuine commitment to pet welfare: Foundation Work The one percent of sales donated to the Edgard & Cooper Foundation supports practical pet welfare projects globally. This isn't token charity but meaningful funding for organisations helping animals in need. Ethical Business Certification B Corp certification requires demonstrated commitment to all stakeholders, including the animals whose lives depend on business decisions. This framework ensures ethical considerations shape strategy. Industry Transparency By clearly communicating ingredients and production methods, Edgard & Cooper raises transparency standards that benefit consumers across the pet food industry. Conclusion Edgard & Cooper represents the growing movement toward premium, transparent pet food that treats ingredients and sustainability seriously. From frustrated pet owners in Belgium to a General Mills acquisition, the brand's journey demonstrates consumer appetite for better pet nutrition. The commitment to fresh meat over meat meal, recognisable ingredients over processed formulations, and sustainable packaging over conventional plastics distinguishes Edgard & Cooper in the crowded pet food market. B Corp certification and charitable commitments reflect values that extend beyond profit. Using Grocefully to compare Edgard & Cooper prices across UK retailers helps make premium pet nutrition more affordable. While the brand commands premium pricing, finding the best deals on identical products saves money without compromising pet welfare. For pet owners who believe their dogs and cats deserve better than processed meat meal and mysterious ingredients, Edgard & Cooper offers genuinely different alternatives. The founders' frustration with conventional pet food has become many pet owners' solution — naturally tasty food made with ingredients you'd recognise from your own kitchen.