About Elmers
Elmer's is an iconic American adhesive brand, best known for Elmer's Glue-All, the first multipurpose consumer white glue introduced in 1947 by Borden. Created by a team of chemists headed by Ashton Stull, the product revolutionised the adhesive market for home and school use. The now-iconic easy-squeeze bottle with its twistable orange cap was introduced in 1962 after consumer feedback requested a more convenient delivery method. The Elmer's name has a charming origin story. The brand logo features "Elmer the Bull," who was the mate of Borden's famous advertising mascot Elsie the Cow. Designed in 1940 by David William Reid, Elmer became the marketing symbol for Borden's adhesive line in 1951. Borden's connection to adhesives began in 1929 when they purchased the Casein Company of America, which manufactured glues from casein, a byproduct of milk. The brand has changed ownership several times. Spun off from Borden in 1999, Elmer's was acquired by Berwind Corporation in 2003. In October 2015, Newell Rubbermaid (now Newell Brands) acquired Elmer's Products for $600 million, adding it to their portfolio of consumer brands. Today, Elmer's Products offers a comprehensive range of adhesives, craft supplies, home repair products, and office supplies. Beyond the famous white glue, the company owns brands including Krazy Glue, ProBond and CraftBond adhesives, and X-Acto cutting tools, making it a one-stop shop for crafting and DIY needs.











