About F And F
F&F, short for Florence & Fred, is Tesco's own-brand clothing line launched in 2001. What began as a small in-store range has grown into one of the UK's most popular supermarket fashion brands, offering affordable menswear, womenswear, kidswear, footwear, and accessories across over 500 Tesco stores. The brand was created by UK company Boxer to help Tesco build credibility in fashion while expanding non-food sales. The brand name Florence & Fred was chosen to give the clothing line a distinct identity separate from the Tesco supermarket brand. This strategy helped position F&F as a genuine fashion option rather than simply "supermarket clothes." The range covers everyday basics to formalwear, activewear, school uniforms, and seasonal trends, competing with high street retailers on style while maintaining supermarket convenience and pricing. F&F's online presence has had an interesting journey. The clothing website initially launched in 2009 before merging into Tesco Direct in 2016. When Tesco Direct closed in 2018 due to losses, F&F disappeared from online shopping for seven years. During this period (2019-2024), F&F clothing was available through Next's website via a partnership arrangement. In May 2025, Tesco relaunched F&F online through its own website and Clubcard app, making over 2,200 products available for the first time since 2018. Greg Bertrand, former head of Tesco's Whoosh rapid delivery service, leads the online clothing operation. Customers can now add clothing to regular grocery orders and earn Clubcard points on all F&F purchases. Delivery options for F&F online include standard delivery at £3.99 (3-5 working days) and express delivery at £5.50 (next working day). Returns are free to larger Tesco stores within 30 days, or £2.50 via home courier collection. The integration with Tesco's existing infrastructure allows seamless shopping alongside groceries. Quality reviews for F&F are generally positive, with customers praising the value for money. Reviewers describe the styling as "sharp" with "fantastic quality for the price" and "trend-led pieces" that "hit the mark." The brand is often compared to Zara's aesthetic but at Tesco price points. Children's clothing receives particular praise for durability, with items washing well and maintaining shape after multiple washes. Popular F&F categories include linen and cotton ranges for summer, cashmere knitwear for winter, and work-appropriate pieces. Price examples include midi skirts around £27.50 and blouses around £25, with budget-conscious shoppers reporting substantial hauls (9 items for £50). Tesco Clubcard vouchers can be doubled for clothing, effectively halving prices for regular Clubcard users. Sustainability has become a focus for F&F. By 2025, over 80% of F&F cotton is responsibly sourced through the Better Cotton Initiative (BCI). Packaging has been reduced across the supply chain, hangers are made from recycled plastic, and Tesco operates a Clothing Take-Back Scheme. "Made Mindfully" tags indicate items meeting Tesco's updated sustainability criteria. F&F ranges include F&F Home for household textiles, F&F Kids for children's clothing, F&F Baby for infant wear, and F&F Active for sportswear and athleisure. School uniform ranges are particularly popular with parents, offering complete uniform solutions at competitive prices. Seasonal collections cover swimwear, partywear, and occasion dressing. In-store, full F&F sections are found at Tesco Extra stores nationwide. Smaller Tesco Superstores and some Express branches carry seasonal capsule collections and essentials like pyjamas, underwear, socks, and schoolwear. For those preferring to browse before buying, the combination of online shopping and in-store availability provides flexibility.