About Fab
Fab is one of the most iconic and beloved ice lollies in British summer history, first launched in 1967 by J. Lyons & Co. Originally marketed as the "first ice lolly for girls," Fab quickly transcended its initial positioning to become a firm favourite with ice cream lovers of all ages, remaining a nostalgic summer staple for over five decades. The classic Fab lolly features a distinctive tri-layer design that has remained largely unchanged since its creation: strawberry fruit ice and vanilla ice cream, with the top portion dipped in chocolate and generously coated with colourful hundreds and thousands sprinkles. This combination of flavours and textures creates the signature Fab experience that generations of British families have enjoyed. Fab's cultural significance was amplified in the 1960s through clever marketing that connected the brand with the era's pop culture phenomenon, Thunderbirds. The lolly featured Lady Penelope and Parker on its packaging, tapping into the show's catchphrase "F-A-B" and cementing its place in British nostalgia. The brand's ownership has passed through several major ice cream companies: from J. Lyons & Co. to Nestlé (which acquired Lyons Maid in 1992), then to Richmond Foods in 2001, which later became R&R Ice Cream. Today, Fab is manufactured by R&R Ice Cream UK Ltd, part of the Froneri Group – the largest ice cream producer in Europe by volume and the second-largest globally. UK shoppers can find Fab ice lollies at major supermarkets including Tesco and Morrisons, typically sold in multipacks. The strawberry variety remains the most popular, though the brand has occasionally introduced limited editions. Grocefully helps you compare Fab lolly prices across UK supermarkets, ensuring you get the best value on this quintessentially British summer treat that continues to delight families over 55 years after its creation.