About Faith In Nature
Faith In Nature: Natural Toiletries Pioneer Since 1974 Faith In Nature has championed natural, accessible toiletries for five decades, long before eco-conscious beauty became mainstream. Founded by aromatherapist Rivka Rose in Edinburgh, this family business became the first company in the world to give nature a seat on its board. At Grocefully, we help you compare Faith In Nature prices across UK retailers to find the best deals on genuinely sustainable personal care. An Aromatherapist's Vision The Faith In Nature story begins in 1974 when Rivka Rose, then in her early twenties, founded the company in Edinburgh. Rose studied psychology and sociology but held affinity with plants from childhood. Growing up in New York, she developed fascination with nature that would eventually shape her career path. Her training as an aromatherapist provided understanding of plant extracts and essential oils. Unlike synthetic fragrances dominating the 1970s personal care market, Rose believed natural ingredients offered genuine benefits whilst being kinder to both skin and environment. Crucially, Rose believed that quality natural, vegan, and cruelty-free products should be available to everyone – not reserved for wealthy consumers willing to pay premium prices. This accessibility principle continues defining Faith In Nature's market positioning. Five Decades of Natural Care Faith In Nature has remained independent and family-owned through five decades whilst countless competitors have been acquired by multinationals. The company was incorporated as a private limited company in Scotland on 11 June 1979, with registered offices in Edinburgh. Today, CEO Joy Parkinson leads operations, maintaining the founder's vision whilst navigating modern retail realities. All products continue being manufactured in the UK, near Manchester. This British production supports quality control, reduces transport emissions, and maintains jobs locally rather than offshoring to cheaper markets. B Corp Certification Faith In Nature achieved B Corp certification, joining businesses meeting rigorous standards of social and environmental performance. B Corp certification requires demonstrating positive impact across governance, workers, community, environment, and customers. The assessment process is demanding, distinguishing genuinely committed businesses from those merely claiming sustainability. This third-party validation confirms Faith In Nature's values extend beyond marketing claims. Nature on the Board In August 2022, Faith In Nature made history by becoming the first company in the world to give nature a seat on its board. In practice, this means appointing an independent person to represent nature's best interests when making company decisions. This innovative governance structure ensures environmental considerations receive formal voice in strategic discussions rather than being secondary to commercial priorities. The initiative attracted global attention, positioning Faith In Nature as pioneer in corporate environmental responsibility. Other companies have since explored similar approaches. Product Principles Faith In Nature products follow consistent principles distinguishing them from conventional toiletries. Natural Ingredients Products contain at least 99% natural origin ingredients – a meaningful commitment rather than vague "natural" claims. The entire range uses 100% natural origin aroma from essential oils and plant extracts. This approach avoids synthetic fragrances that can irritate sensitive skin and accumulate in the environment. What's Excluded Faith In Nature formulations exclude common problematic ingredients: - No parabens (preservatives linked to hormone disruption concerns) - No SLS or SLES (harsh detergents that strip natural oils) - No silicones (that build up on hair and wash into waterways) - No phthalates (plasticisers with health concerns) - No triclosan (antibacterial with environmental persistence) These exclusions reflect genuine formulation choices rather than mere marketing. Biodegradability 99% biodegradable ingredients mean products break down naturally after use rather than persisting in waterways and ecosystems. This addresses concerns about conventional toiletries' environmental impact beyond packaging. Vegan and Cruelty-Free All Faith In Nature products are vegan, containing no animal-derived ingredients. The brand is cruelty-free with no animal testing at any stage of development or production. These commitments have existed since founding in 1974 – decades before veganism became mainstream marketing appeal. Packaging Commitments Faith In Nature uses 100% recycled packaging wherever possible. The company partners with World Land Trust for carbon balancing, addressing emissions from production and distribution. Refill sizes from 500ml to 20 litres support zero-waste approaches by reducing packaging requirements for regular users. Understanding the Range Faith In Nature offers comprehensive natural toiletries across personal care and household categories. Shampoo and Conditioner The core range covers various hair types and concerns through different botanical formulations. Coconut shampoo provides hydration for dry hair and scalp. Lavender suits normal hair whilst providing calming aromatherapy benefits. Tea Tree addresses oily scalps with natural antibacterial properties. Dragon Fruit and other fruit-based options provide lighter formulations. Matching conditioners complete hair care routines. The natural formulations may feel different from silicone-laden conventional products – hair needs adjustment time, but many users report improved long-term hair health. Shampoo Bars Solid shampoo bars eliminate plastic packaging entirely whilst providing travel-friendly, long-lasting alternatives to bottled products. Body Wash and Soap Body washes in matching fragrances to shampoos allow coordinated personal care routines. Natural soap bars provide traditional cleansing options. The range covers various skin needs from moisturising formulations for dry skin to lighter options for oilier complexions. Hand Wash Hand wash products bring Faith In Nature's natural approach to the most frequently used personal care category. Essential oil fragrances provide pleasant hand washing experiences without synthetic perfumes. Body Lotion Moisturising lotions complete post-shower routines with natural hydration. Botanical extracts provide skin benefits whilst essential oils contribute fragrance. Household Products Beyond personal care, Faith In Nature extends natural principles to household cleaning. Laundry liquid provides effective clothes cleaning without synthetic fragrances that can irritate sensitive skin and persist through washing. Washing-up liquid addresses kitchen cleaning with plant-based surfactants rather than petroleum derivatives. Refill Options Faith In Nature's commitment to sustainability shows through extensive refill options. Large format bottles from 500ml to 20 litres allow consumers to refill smaller containers, dramatically reducing plastic usage for regular customers. Some retailers offer in-store refill stations for Faith In Nature products. This approach particularly suits established customers who've found their preferred products and want to reduce packaging waste. Where to Buy Faith In Nature in the UK Faith In Nature enjoys good distribution across multiple UK retail channels. Boots Boots stocks Faith In Nature bestsellers including shampoo, conditioner, body wash, and soap. Products available online with Click & Collect, or in-store at larger Boots locations. Holland & Barrett Holland & Barrett's focus on natural health products makes it natural home for Faith In Nature. Staff familiarity with natural products supports informed purchasing. Health Food Shops Independent health food shops and organic retailers across the UK stock Faith In Nature. Shops like Stirling Health Food Store provide knowledgeable service and may offer refill options. Grape Tree Grape Tree health food stores stock Faith In Nature, sometimes with promotional offers like buy-one-get-one-free on selected products. Online Retailers Natural Collection and similar eco-focused online retailers provide Faith In Nature with home delivery convenience. Amazon UK offers the range including larger refill sizes. Direct from Faith In Nature The official website (faithinnature.co.uk) offers the complete range including refill sizes and newer products that may not yet reach all retailers. Price Positioning Faith In Nature occupies mid-market natural toiletries positioning – more expensive than supermarket own-brand but significantly cheaper than premium natural brands. Typical prices for 400ml shampoo remain accessible compared to salon or luxury natural brands charging three or four times as much. The accessibility principle from founder Rivka Rose continues influencing pricing strategy. Larger refill sizes provide excellent value for committed users. A 5-litre refill costs substantially less per ml than individual bottles whilst reducing packaging waste. Comparing prices across retailers identifies deals – promotional offers at Grape Tree or health food shops may provide significant savings. Making the Switch Transitioning from conventional to natural toiletries requires understanding adjustment periods. Hair Transition Hair accustomed to silicone-laden shampoos may feel different initially with natural products. Silicone build-up washes out over several washes, after which hair's natural condition becomes apparent. Many users report improved hair health after transition period – less oily roots, better volume, reduced need for washing frequency. Others prefer conventional products and that's valid too. Lather Expectations Natural shampoos without SLS/SLES produce different (often less) lather than conventional products. Cleaning effectiveness doesn't require excessive foam – it's the surfactants working, not the bubbles, that clean. Fragrance Differences Essential oil fragrances differ from synthetic perfumes. They're often subtler and don't persist as long on skin and hair. This suits those preferring lighter scents; those wanting stronger fragrance may miss synthetic alternatives. Conclusion From a young aromatherapist's 1974 vision to becoming the first company giving nature board representation, Faith In Nature demonstrates that ethical business can succeed commercially across five decades. Natural ingredients, sustainable practices, B Corp certification, and accessible pricing create products for consumers wanting effective toiletries without compromising values. The family ownership and UK manufacturing provide stability and accountability absent from corporate brands. Compare Faith In Nature prices across UK retailers through Grocefully and find the best deals on genuinely natural personal care.