About Fearne and Rosie
Fearne and Rosie is a British jam brand founded by TV and radio presenter Fearne Cotton, offering reduced-sugar preserves made with 70% fruit content. The brand was created to provide families with a healthier alternative to traditional jams, which typically contain high levels of refined sugar. Every Fearne and Rosie jam contains 70% real fruit, significantly more than standard jams which often contain around 35-45% fruit. This high fruit content means naturally more intense flavour with less need for added sugars. The brand uses grape juice concentrate instead of refined sugar to achieve the required sweetness for jam-making, resulting in products with approximately 50% less sugar than conventional preserves. The range includes popular flavours such as Strawberry, Raspberry, Blackcurrant, and Mango, alongside more distinctive options like Superberry - a blend of mixed berries with added nutritional benefits. All recipes are developed to appeal to both children and adults, making them ideal for family breakfast tables. Fearne Cotton's motivation for creating the brand stemmed from wanting better food options for her own children, recognising that traditional jams and spreads often contain surprisingly high sugar levels. The brand name combines Fearne's first name with Rosie, representing the everyday families the products are designed for. Available at major UK supermarkets including Sainsbury's and Ocado, Fearne and Rosie jams are positioned as premium preserves competing with brands like St Dalfour and Bonne Maman Intense. The 310g jars offer good value for the quality, with pricing reflecting the higher fruit content and reduced-sugar formulation. Perfect for spreading on toast, stirring into yoghurt, topping porridge, or baking into cakes, Fearne and Rosie jams provide a guilt-free way to enjoy traditional British preserves.