About Febreze
Febreze stands as Procter & Gamble's billion-dollar odour elimination brand, offering a comprehensive range of air fresheners, fabric refreshers, plug-in diffusers, and car air fresheners across the United Kingdom. Using patented Odourclear technology featuring hydroxypropyl beta-cyclodextrin (HPBCD) derived from corn cobs, Febreze doesn't just mask odours but traps and neutralises them at the molecular level, providing genuinely fresh air rather than simply covering unwanted smells. The Febreze story began in 1993 when a P&G chemist working with HPBCD noticed his wife couldn't smell cigarettes on his clothes after a day in the lab. This accidental discovery led to the development of Febreze, which launched in test markets in 1996 and reached US stores in 1998. The name is a portmanteau of "fabric" and "breeze." After initial struggles when marketed purely as an odour eliminator, the brand repositioned as part of P&G's "Air Care" strategy in 2002 and joined the exclusive billion-dollar brand club in 2011. In non-English speaking countries, Febreze products are sold under the Ambi Pur brand name. The UK Febreze product range covers every home air care need. Fabric Refreshers (375ml-500ml sprays) neutralise odours on sofas, curtains, carpets, and mattresses that can't be easily washed. The Antibacterial Fabric Refresher kills 99.9% of bacteria while eliminating odours. Air Effect Mist Sprays (185ml) provide instant room freshening in scents including Cotton Fresh, Spring Awakening, and Blossom. The 3Volution plug-in range offers continuous fragrance with rotating scents lasting up to 90 days. Bathroom Air Fresheners provide small-space odour control with anti-mould properties. Car air fresheners include clip-on and vent options for vehicles. For 2025, Febreze has announced Vanilla Suede as their Scent of the Year, featuring velvety-rich vanilla, sultry mahogany, and golden amber notes. Popular Mrs Hinch collaboration scents have also boosted the brand's appeal to UK consumers influenced by cleaning social media trends. Regarding pet safety, Febreze has been tested for nearly five years by scientists, veterinarians, and safety experts. The ASPCA has confirmed Febreze is safe in households with dogs and cats when used as directed. However, Febreze should never be applied directly to pets, and the brand advises against use around birds, as with all air care products. Febreze is NOT certified cruelty-free. Parent company Procter & Gamble allows animal testing where required by law in certain markets. The brand is not certified by Leaping Bunny or PETA. Consumers seeking cruelty-free air care should consider certified alternatives. Febreze products are widely available across UK retailers including Tesco, Sainsbury's, Asda, Morrisons, B&M, Home Bargains, Savers, and The Range. Fabric sprays typically cost £2.75-£3.50, air mist sprays around £1.69-£2.49, and 3Volution plug-in starter kits £5-£7. Sainsbury's offers Nectar price promotions, and budget retailers like B&M often stock discounted Febreze products. For UK households seeking effective odour elimination rather than just masking, Febreze's scientifically-proven Odourclear technology offers genuine freshness. Using Grocefully to compare Febreze prices across retailers ensures you find the best deals on these home fragrance essentials.