About Femfresh
Femfresh is a pioneering British intimate hygiene brand launched in the UK in 1968, now a global market leader in feminine intimate care. The brand emerged during a transformative period for feminine hygiene products, with early Femfresh scent-impregnated towelettes available in British pharmacies as early as 1964. By the early 1970s, Femfresh had established itself as a household name through television advertising campaigns. The brand experienced significant growth in the 1970s as awareness of intimate hygiene increased. By 1973, market research indicated that 39 per cent of British women aged thirteen to fifty had used intimate hygiene products at least once, with 21 per cent being regular users. Femfresh's pioneering role in this market helped establish the feminine hygiene category in British retail. All Femfresh products are specifically formulated for intimate use, designed to be soap-free and pH balanced to match the natural pH of the intimate area. The range has been clinically tested under both dermatological and gynecological controls, ensuring products are gentle yet effective for everyday use. Today, Femfresh offers a comprehensive core range including intimate washes, wipes, deodorants, and powder for women. The brand continues its mission to educate women from all life stages on the importance of intimate area care and health, maintaining the trusted position it has held in British bathrooms for over five decades.