About Genie
Genie Drinks is a British kombucha brand founded in 2017 by friends Alex Webster and Bill, inspired by their global adventures discovering natural beverages. Alex fell in love with natural fruit sodas during travels across India, while Bill discovered his passion for kombucha in the USA—together they created Genie to bring exceptional fermented drinks to UK consumers. The brand launched its kombucha range in 2019 with three distinctive flavours: Fiery Ginger, Dry Apple, and Blueberry & Raspberry. Each lightly sparkling drink is crafted from fermented black tea, live cultures, and natural juices—earning the range an impressive five Great Taste Awards for their authentic, delicious flavour profiles. Genie's mission is to provide a genuine alternative to sugar and sweetener-laden soft drinks dominating the market. Every kombucha is 100% plant-based, free from added sugar, artificial sweeteners, and preservatives. The brand champions sustainability throughout its operations: carbon-neutral production through emissions offsetting, 100% renewable energy-powered delivery vehicles, plastic-free packaging, and a paperless office. Their switch to aluminium cans ensures BPA-free, infinitely recyclable packaging. As pioneers in the UK's growing functional drinks market, Genie Drinks combines the ancient art of fermentation with modern sustainability practices, delivering gut-friendly beverages that taste fantastic while treading lightly on the planet.


