About Honey Monster
Honey Monster Puffs is one of Britain's most iconic breakfast cereals, with roots stretching back to 1957 when it was originally launched as Sugar Puffs by Quaker Oats. The brand became famous for its beloved yellow mascot—the Honey Monster—who first appeared on TV in 1976 in ads created by John Webster, featuring the catchphrase "Tell 'em about the honey, mummy!" The cereal consists of puffed wheat sweetened with sugar and honey, fortified with vitamins and iron. In 2014, the brand underwent a major transformation, rebranding from Sugar Puffs to Honey Monster Puffs with a reformulated recipe containing 8% less sugar and 20% more honey—now 29% sugar and 3.6% honey. Jim Henson's Creature Shop even created a detailed version of the Honey Monster for 1992 commercials. The brand's colourful history includes sponsoring the 1966 Daleks film, a famous 1996 Boyzone collaboration at Wembley Arena (voted #17 in Best TV Ads Ever), and even a football controversy when the Monster wore a Newcastle United kit, causing Sunderland fans to boycott! Now produced by Brecks Company near Selby under licence from Raisio Group. Grocefully helps UK breakfast lovers compare Honey Monster Puffs prices across supermarkets. Whether reliving childhood memories or introducing the next generation to this honey-coated classic, find the best deals on Britain's favourite monster.
