About Hownd
HOWND is a pioneering British ethical pet care brand founded in 2013 by co-founders Mark Hirschel and Jo Amit, who also created initiatives like 'Bring Your Dog To Work Day' and the online zine 'Happiness of Dogs'. Originally known as Butch & Bess, the company is based in Hertfordshire and has evolved into a multi-award-winning ethical lifestyle brand for dogs. As the UK pioneer of all-natural cruelty-free certified plant-based products for dogs, HOWND offers 100% plant-based health, wellness, and hygiene products under one roof. Their comprehensive range includes hypoallergenic vegan dog food, wellness treats, and professional-quality grooming supplies, all designed with cruelty-free and vegan principles at their core. HOWND holds an impressive array of ethical certifications, including Cruelty-Free International, The Vegetarian (Vegan) Society, PETA Cruelty Free, PETA Not Tested on Animals, The Ethical Company Organisation, and Nature Watch Foundation. This commitment to ethical standards has earned the brand recognition from dog owners worldwide who seek planet-kind products for their pets. In July 2024, HOWND was acquired by Pets Choice, marking a new chapter for the brand. Under this new ownership, HOWND continues to create ethical products for happy hounds, maintaining the vision established by founders Mark Hirschel and Jo Amit to provide genuinely cruelty-free, plant-based pet care that dogs love.












