About Ideal
Ideal is a classic games brand owned by John Adams, a proud British toy company with over 50 years of experience developing and marketing innovative children's toys, games, science kits, and arts and crafts products. Based in the UK with products sold globally in the USA, Australia, and Asia, John Adams has built a reputation for creating engaging family entertainment. The Ideal Games range offers something for everyone—from crazy kids' action games and fun family favourites to licensed TV show-based games and serious strategy challenges. The brand sits alongside other beloved John Adams properties including Rubik's, Rummikub, Fuzzy-Felt, BLOPENS, Action Science, Tiny Tears, and Girl's World, creating a portfolio that spans generations of British childhood memories. Products like the Penalty Shootout game exemplify Ideal's approach to game design—simple concepts executed brilliantly. This "flicking fast football game" pits two players against each other in a frantic head-to-head battle, with the game box cleverly folding out to become the playing pitch. Designed for ages 6+, it's ready to play in seconds and creates addictive, competitive fun that appeals to kids and adults alike. Grocefully helps UK shoppers compare Ideal games prices across retailers including Morrisons, Argos, and Amazon. Whether you're looking for Penalty Shootout for a football-mad child, a family board game for Christmas, or action games for parties, our price comparison finds you the best deals on this trusted British games brand.
