About Impulse
Impulse pioneered a new beauty category when it launched in South Africa in 1972 as the first product to combine fragrance with deodorant - the 'perfume deodorant'. This innovative concept arrived in the UK in 1979, where it quickly captured the hearts of British women looking for an affordable way to smell great throughout the day. Produced by Faberge under Unilever's ownership, Impulse became a bathroom cabinet staple. The brand's fragrances have been crafted by Ann Gottlieb, one of the beauty industry's most respected olfactive consultants, credited with developing many iconic scents. Her expertise brought sophistication to an accessible price point, helping Impulse deliver quality fragrances without the luxury markup. This combination of expert formulation and affordability defined Impulse's unique market position. The Impulse range has evolved considerably since its origins. The popular Tease body spray launched in 2006, followed by Into Glamour and Very Pink in 2010. Innovation continued with the Shakers range featuring mixing balls inside the can, and the 2017 launch of Body Mists expanded the collection further. The brand's tagline 'Live Life on Impulse' encourages spontaneity and self-expression. Compare Impulse prices across UK retailers on Grocefully. From classic body sprays to the newer body mist range, find the best deals on this beloved fragrance brand that has been helping women feel confident and fresh for over 50 years.












