About Indus
Indus is a family-owned British ethnic food brand operating since 1962, headquartered in Sparkbrook, Birmingham. With over 60 years of experience, the company has built a reputation for sourcing quality South Asian and ethnic food products at affordable prices, becoming one of the UK's leading wholesalers of ethnic ranges. The Indus product range encompasses premium Indian groceries including spices (Tandoori Masala, Chilli Powder, Turmeric, Garam Masala), Basmati rice, Chakki Atta flour for rotis, sauces, and traditional snacks like Bombay Mix. The company also operates own-brand ranges: Sanam (spices, lentils, dried fruit) and Shaan (tinned products, frozen food, rice, nuts). As a key member of Today's Group—one of the UK's largest buying groups for 35 years—Indus imports from 125 countries to source the finest ingredients, from Iranian sultanas to Californian almonds. Recent ventures include exclusive UK distribution rights for Falak rice, a popular Pakistani brand. The company supplies over 5,000 retail and foodservice customers across the UK and EU. Indus products are available through ethnic food shops, supermarkets, and online retailers. The brand is particularly valued by home cooks seeking authentic Indian and South Asian cooking ingredients, offering restaurant-quality spices and essentials at accessible prices.







