About Jack And Lily
Jack & Lily is a family-run Canadian brand that has spent over 20 years creating stylish, comfortable footwear for babies and toddlers, whilst also offering charming gift packaging products that capture the same playful spirit. Founded by Brenda, who firmly believed that children deserved superior footwear promoting healthy foot development, Jack & Lily has evolved from humble beginnings of hand-sewn shoes into a globally celebrated brand. The company specialises in soft sole baby shoes designed for infants and toddlers aged 0-36 months, covering every stage of a child's development from first walking shoes onwards. Their signature flex-sole technology accommodates the natural movement and growth of children's feet, crafted from lightweight, non-slip, and 100% recyclable rubber for both safety and sustainability. Jack & Lily shoes are hand-crafted from genuine and vegan leather options, featuring industry-defining 3mm ankle and sole cushioning for exceptional comfort. The barefoot design includes a wide toe box paired with zero-drop soles, allowing natural foot development whilst hook and loop closures ensure secure, custom fits. All products are 100% non-toxic and pass rigorous CPSIA and EN-71 safety standards for children's wear. The My Mocs line represents one of Jack & Lily's most popular offerings, inspired by baby's sense of touch. These moccasin-style soft sole shoes are hand-crafted from premium materials, providing form and stability with extra grip for first walkers whilst maintaining the flexibility essential for developing feet. Beyond footwear, Jack & Lily extends their playful design aesthetic to gift packaging products. Their medium gift bags feature adorable designs including zebra patterns and ballerina motifs, perfect for presenting children's gifts with style. These bags complement the brand's focus on childhood celebration and quality design. UK shoppers can find Jack & Lily gift bags at Tesco, offering convenient access to this beloved children's brand's products.

