About Knight and Wilson
Knight & Wilson is a British hair care brand committed to creating salon-quality products at prices that suit everyone's budget. Originally exclusive to Superdrug, the brand has expanded to major UK retailers including Boots, Tesco, and Savers, making professional-grade hair care accessible to all. The cornerstone of Knight & Wilson's range is PurePlex, an innovative hair repair and colour system featuring Aminofix bond reconstructing technology. This proprietary formula rebuilds hair's natural structure while protecting against damage from bleaching, colouring, and heat styling. The PurePlex Revolutionary Hair Repair System promises stronger, healthier hair in just one treatment, addressing common concerns like breakage and loss of volume. The PurePlex range encompasses multiple product lines including the Hair Repair System, PurePlex Colour permanent hair dyes, PurePlex Blondes for blonde hair care, Colour-Freedom Metallics for creative colour, and Instant Healthy Hair treatments. All colour products are formulated with nourishing ingredients like Shea Butter and Argan Oil, delivering both vibrant results and hair health benefits. Knight & Wilson emphasizes accessibility without compromising on quality. Their products are vegan-friendly, with synthetic alternatives used for ingredients like Hydrolysed Keratin and beeswax that would typically be animal-derived. This commitment to affordable, effective hair care has made PurePlex a popular choice for consumers seeking salon-quality results at home.

